Tabula rasa Essay Essays

Tabula rasa Essay Essays Tabula rasa Essay Paper Tabula rasa Essay Paper Empiricism is the position that all cognition comes from experience whatever is the head got at that place through the senses. Locke was an empiricist who held that the head was tabula rasa or a clean slate at birth to be written upon by centripetal experience. Empiricism is opposed to rationalism or the position that mental thoughts and cognition exist in the head anterior to see that there are abstract or unconditioned thoughts. George Berkeley argued against rationalism and philistinism. He besides criticized Locke on many points. He said most philosophers make an premise that has no cogent evidence of the being of affair. Berkley questioned the illation that material things cause our centripetal experience or that our centripetal experience is material things. Berkeley originally wondered if we as worlds really experience an object as it truly was. or was what we physically saw. The materialist feels that the information received through sense experience gives a representative image of the outside universe and one can non perforate to the true kernel of an object†¦ Although the thought is logical. it does incorporate certain anchoring for agnosticism. John Locke claimed that primary qualities are those that exist within the organic structure of an object and exterior of our perceptual experience. He believed they are inseparable from organic structure and his list consisted of gesture. majority. figure. figure. and texture. Primary qualities are those qualities. which are present in the object itself. such as extension. Secondary qualities are merely present in the spectator. such as colour. In a universe in which there are no animate beings with colour vision. there are still objects that reflect visible radiations of assorted wavelengths. but there is no being that would construe those moving ridges as â€Å"color. He supported his definition of primary qualities by claiming that if an object were continuously divided. the primary qualities would stay the same. However. he suggested that secondary qualities were merely powers that the object has to do us to hold thoughts about its colour. odor. gustatory sensation. sound etc. These secondary qualities depend on and therefore can be altered by changing primary qualities. as they do non really be within the object. nor do they be independently of our heads. Primary qualities are instantly seeable in the object. while secondary qualities require our centripetal system to react to the primary qualities of an object foremost. Therefore Locke claims that â€Å"primary qualities are nonsubjective ; whereas. secondary qualities are contingent on perception† Locke did non believe that there was anything innate in anyone and that all constructs. thoughts. and ideas were the consequence of centripetal experience. Harmonizing to Locke. there is no such thing as innate cognition. Berkeley besides shows that the sensed qualities of an object are thoughts that exist merely in a head since esthesiss are the same as thoughts ; worlds can merely hold one thought at one time. On the other manus. God’s head is infinite and is therefore able to hold multiple perceptual experiences. These perceptual experiences of God are besides thoughts. and it follows that these thoughts comprise the world beheld in the finite human head. Alternatively of the materialists’ belief in the representative theory of perceptual experience. where a stuff object has existent qualities which worlds perceive as reasonable qualities. Locke had retained a certain religion in the capacity of the human head to hold on. nevertheless amiss. the general lineations of an external universe by agencies of uniting operations. With Berkeley. there had been no necessary stuff footing for experience. though the head had retained a certain independent religious power derived from God’s head. and the universe experienced by the head derived its order from the same beginning. Berkeley’s theory is that God upholds all of the thoughts. which comprise human world. and people perceive these thoughts as esthesiss straight from God’s infinite head. Berkeley besides denied the being of what are called abstract objects â€Å"universals† and â€Å"forms† or â€Å"ideas. † For case. if person said that inflammation exists apart from any ruddy thing or that goodness exists apart from any good action or individual. so he is stating that inflammation and goodness exist as independent entities. For Berkeley this is impossible. since nil that is non being perceived can be. The thought of inflammation without a ruddy thing or goodness without a good action is a nonsensical thought. every spot every bit much as affair without a esthesis of it. Locke is an empiricist while Berkeley is an dreamer. but Locke’s most important thought is that the human head begins as a clean slate ( tabula rasa ) . which is written on thru the class of his or her experiences and instruction. He did raise of import inquiries. and created a duologue that led to better theories.

10 Tips About Basic Writing Competency

10 Tips About Basic Writing Competency 10 Tips About Basic Writing Competency 10 Tips About Basic Writing Competency By Mark Nichol Here are ten areas to be sure to attend to if you wish to be taken seriously as a professional writer. Formatting 1. Do not enter two letter spaces between sentences. Use of two spaces is an obsolete convention based on typewriter technology and will mark you as out of touch. If editors or other potential employers or clients notice that you don’t know this simple fact, they may be skeptical about your writing skills before you’ve had a chance to impress them. 2. Take care that paragraphs are of varying reasonable lengths. Unusually short or long paragraphs are appropriate in moderation, but allowing a series of choppy paragraphs or laboriously long ones to remain in a final draft is unprofessional. 3. If you’re submitting a manuscript or other content for publication, do not format it with various fonts and other style features. Editors want to read good writing, not enjoy aesthetically pleasing (or not) manuscripts; efforts to prettify a file are a distraction. Style 4. Do not, in rà ©sumà ©s or in other text, get carried away with capitalization. You didn’t earn a Master’s Degree; you earned a master’s degree. You didn’t study Biology; you studied biology. You weren’t Project Manager; you were project manager. (Search the Daily Writing Tips website for â€Å"capitalization† to find numerous articles on the subject.) 5. Become familiar with the rules for styling numbers, and apply them rationally. 6. Know the principles of punctuation, especially regarding consistency in insertion or omission of the serial comma, avoidance of the comma splice, and use of the semicolon. (Search the Daily Writing Tips website for â€Å"punctuation† to find numerous articles on the subject.) And if you write in American English and you routinely place a period after the closing quotation mark at the end of a sentence rather than before it, go back to square one and try again. 7. Hyphenation is complicated. In other breaking news, life isn’t fair. Don’t count on editors to cure your hyphenation hiccups for you; become your own expert consultant. (In addition to reading the post I linked to here, search the Daily Writing Tips website for â€Å"hyphenation† to find numerous articles on the subject.) 8. Avoid â€Å"scare quotes.† A term does not need to be called out by quotation marks around it unless you must clarify that the unusual usage is not intended to be read literally, or when they are employed for â€Å"comic† effect. (In this case, the implication is that the comic effect is patently unamusing.) Usage 9. For all intensive purposes, know your idioms. (That should be â€Å"for all intents and purposes,† but you should also just omit such superfluous phrases.) On a related note, avoid clichà ©s like the plague except when you don’t. They’re useful, but generous use is the sign of a lazy writer. Spelling 10. Don’t rely on spellchecking programs to do your spelling work for you, and always verify spelling (and wording) of proper nouns. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Homograph ExamplesConfused Words #3: Lose, Loose, LossBail Out vs. Bale Out

Analysis of a Business Narrative Essay Example | Topics and Well Written Essays - 1250 words

Analysis of a Business Narrative - Essay Example Both, Baidu and Google history describes the story of their origins. However, narrative style adapted to describe their history of origination by both companies, is quite different (Reissman, 1993). It is very important for any narrative to have a plot, a central idea, theme on which the entire construction of narration relies. The plot for business narratives can change according to the customer’s response and needs for that particular company. For example, if a company wants to build an emotional connection with its customers, it will try to make the narrative empathetic and would demonstrate the understanding of emotional, social and cultural values. Similarly, if a company emphasizes on the product, it will focus on its product development procedure and how that product can help provide the consumers with the solutions they want (Fritz, 2008). By keeping the above mentioned key point. Baidu search engine narrative and Google timeline is analyzed. Baidu narrative chooses an emotional plot. It shows cultural connection through one of the poem of the Song Dynasty. Then it further describes, as to how this search engine is best suited to the Chinese people as it is sensitive to the various nuances of the Chinese language. Consequently, Google narrative also builds an emotional connection with its consumers, but the style varies. ... The way the story of Google’s initial years is written, it develops a sense of familiarity for American youth. Almost every university student and graduate in America can identify the sentiments for aims, fears, and unleashed zeal to achieve targets and to find a person who shares the same dream as yours and who works along to fulfill those dreams. The story for Google tells the consumer how this conglomerate was started as a university project by two students, who were no different than the average student today. Thus, it develops a relation of similarity with it users by describing the originators as average students. The timeline mentions every person who has been associated with Google in its initial years, even the cook. This shows the emphasis on the element of respect and contribution for even the smallest participation by people who chose to believe in the company at a time when there was no guarantee of success. By telling the story of its inception in a simple manner and recognizing the input of every person, Google conveys the idea of valuing its employees and their contribution even if it’s of a meager kind. Thus, Google considers its employees as an asset, which are important enough to be mentioned in its history. The company conveys the idea of following one’s dream, even if there are numerous hardships and obstacles along the way. The story of Google is a perfect example of how a small startup, which started in a garage, has now become the world’s largest search engine. The company went against the odds, and even though there was competition present in the form of Yahoo and MSN, Google still managed to create a place for itself. Google’s startup and its values represent American culture from which

Horace Mann Research Paper Example | Topics and Well Written Essays - 750 words

Horace Mann - Research Paper Example Education is considered one of the primary needs of the society for wholesome development of the society and all its constituents. It is therefore of vital importance that children are imparted the right kind of education at the right time, to make them better citizens for tomorrow. Earlier public schools were considered as means of nurturing the talents of ‘natural aristocracy’, but Mann sought to change the notion and made efforts towards democratizing the education sector so that public schools can also prove to be useful for the larger and deserving sections of the society (Dewey, 1964). The fact that today public school education is available for everybody is a testimony to the success of such efforts from Mann. Born on May 4, 1796 Horace Mann got his initial education from the congregational church in Franklin, Massachusetts (Ritchie, 2009). For many years he practiced law, was a member of state senate for three years, when he became the Secretary of Massachusetts Board of Education in 1837. This proved to be a big turning point in his life and in the history of United States of America. Those days were known for sectarian religious education, meant for the privileged few. Mann started raising his voice against this practice and in the process ended up ruffling the feathers of a number of influential people in the society. He started advocating the non-sectarian religious education. He continued his campaign till he was elected to the House of Representatives in the year 1848, which further paved the way for the cause being taken up by him. While advocating education as a means of development Mann introduced two major goals for the twentieth century (Brick, 2005); Today, while talking about education emphasis is laid on around round development of the student. This appears to be straight out of the thoughts propagated by

Potter’s observation Essay Example for Free

Potter’s observation Essay Potter’s observation that people’s attitudes toward upholding laws is commensurate with amount of approval they have for those laws has a lot of merit (Potter 1976). Indeed, evidence to back Potter’s theory can be seen in Dread Scott v. Sanford. Seven of the nine justices on the court had been appointed by southerners, while only two members, Peter Daniel and Benjamin Curtis, were appointed by a northern president. Every justice but Curtis had been appointed by a Democratic president. All of the southerners were in favor of slavery. Meanwhile, so were two of the northerners. The only two members of the court, who were not pro-slavery, were Curtis and John McLean (Blanchard 2005). For instance, Justice Catron argues passionately against repealing the article of the treaty of 1803, which gave Louisiana to the United States. â€Å"Because it is protected by the constitution,† he says, â€Å"it cannot be repealed. † Yet, he does not argue that, because the bill of rights grants men the right to liberty, no one can oppose Scott’s liberty. He supports the parts of the constitution he agrees with, but fails to fight for the parts he does not support(United States Supreme Court 2009). Meanwhile, Justice Curtis, a northerner against slavery, argued for the constitutionality of states’ bans on slavery and on the Missouri Compromise. Unlike Catron, he was morally opposed to slavery and thus opposed upholding the Dred Scott decision(United States Supreme Court 2009). Justice McLean’s dissent provides more proof of Potter’s theory. Indeed, he argues that the court is wrong to rule against Scott, as Sanford has merely argued that Scott’s parents were slaves. The plaintiff, he says, offered no proof to show that Scott himself was not a free man or a citizen of Missouri. Furthermore, the court never cited any precedents in ruling against Scott, he said. McLean, then, was another Northerner against slavery, and he voted in favor of Scott, rather than Sanford. This would seem to give credence to Potter’s observation (United States Supreme Court 2009). Bibliography Blanchard, Kenneth. The Case. February 7, 2005. http://web. archive. org/web/20041116095630/etech. northern. edu/blanchak/pols330/the_case. htm (accessed January 24, 2009). Potter, David M. The Impending Crisis: 1848-1861. New York: Harper Collins, 1976. United States Supreme Court. Dread Scott v. Sanford: Mr. Justice Catron concurring. 2009. http://www. tourolaw. edu/patch/scott/Catron. asp (accessed January 24, 2009). —. Dread Scott v. Sanford: Mr. Justice Curtis dissenting. 2009. http://www. tourolaw. edu/patch/scott/Curtis. asp (accessed January 24, 2009). —. Dread Scott v. Sanford: Mr. Justice McClean dissenting. 2009. http://www. tourolaw. edu/patch/scott/McClean. asp (accessed January 24, 2009). .

Is an Aborted Baby Only Potential Life ? Essay -- Argumentative Persua

Is an Aborted Baby Only "Potential Life" ?    Simmons says in Personhood, the Bible, and the Abortion Debate:   The genetic definition of personhood confuses potentialities with actualities. Potentialities are certainly important but they do not have the same value as actualities. "An embryo is not a person but the possibility or the probability of there being a person many months or even years in the future," Charles Hartshorne has argued. "Obviously possibilities are important, but to blur the distinction between them and actualities is to darken counsel." The same point is made by John Stott in saying that the decision to abort for reasons of maternal health is "a choice between an actual human being and a potential human being." This sentiment prevails among millions in our country. What about abortion - does it kill a living human life or only a "potential" human life, as Simmons believes. Is it a matter of private morality, like deciding which church you're going to attend, or is it a matter of public morality - a matter of civil rights? If there's a victim involved, it's a civil rights issue. Is there a victim involved in abortion? There are many who say that there is not, that the preborn child is just a mass of tissue, a part of the woman's body. If this were the case, then no one would have any reason to oppose abortion any more than they would oppose tonsillectomies or appendectomies. But is that the case? Developments in the science of fetology have given us greater opportunities than ever to learn about the preborn. We know that the baby has a completely different circulatory system than the mother, and often a different blood type. He or she has a completely different genetic code. We know that by t... ..., Philadelphia: W.B. Sanders Co, 1954. Collins, V. J.   Principles of Anesthesiology. Philadelphia, PA: Lea & Fabiger, 1976. Hamlin, H. "Life or Death by EEG." Journal of the Amedos. Medical A's',, 1W12/84, p. 20. Hooker and Davenport. The Prenatal Origin of Behavior. Kansas: University of Kansas Press, 1952. Noonan, "The Experience of Pain, New Perspectives on Human Abortion." N.p.: A1etheia Books, 1981. p.213. Reinis, Stanislaw and Jerome M. Goldman. The Development of the Brain. Springfield, IL: Charles C Thomas Publishers, 1980. Rockwell, P.E.,M.D. Director of Anesthesiology, Leonard Hospital, Troy, NY, U.S. Supreme Court, Markle vs. Abele, 72-56, 72-730, 1972. P.11 The Silent Scream. Cleveland, OH: American Portrait Films, 1984. Tanner, J.M. and G.R. Taylor, Time-Life Books. Growth, New York: Life Science Life, 1965. p.64.

Roles of Spartan Women

Question 1: With reference to source A, what does the evidence reveal about the roles and status of women in Spartan society. In Sparta, women were well respected and had multiple roles within society. They were given more freedom than in most other Greek societies. The main reason for this was the fact that Sparta had a warrior culture and the men were away either at war or training for war. while the men were away the women had multiple roles. The most important of which was to give birth to healthy Spartan children to become warriors.Some of the other roles women had included; participating in religious festivals, and managing the kleros. As mentioned above, the most important role of Spartan women was to give birth to healthy Spartan babies to become warriors. Xenophon stated â€Å"for free women the most important job was to bear children†. In order to produce healthy children, women underwent physical training. This was because it was thought that a healthy mother would produce a healthy child. Lycurgus stated that only women who died in childbirth would be allowed to have a marked grave.Archaeological evidence has been found to support this statement. This highlights the importance of childbirth in Spartan society. From birth, mothers disciplined their children and instilled the attitudes of the agoge. They implanted the ideas of performing at perfection and were responsible for raising children to conform and be loyal to Sparta. When their sons reached the age of seven, the mothers would freely give their sons to the agoge for their military training.Women would maintain the ideologies of the agoge and Spartan society by ridiculing men that were cowards and praising those who were heroes. Plutarch speaks of this in source A. In Sparta, â€Å"marriage by capture† was thought to have been practiced. As described by Plutarch, the bride would have her head shaved, she would be dressed in men’s clothes, and she would then lie in a dark r oom. The men would then come into the room, lift her onto the bed, have intercourse with her, and then return to his normal sleeping place. t is said that these customs were practiced in order to make the man feel more comfortable about having intercourse with a woman. From this point onwards, meetings between the couple were done in secret. Xenophon suggests that this was done to build up excitement and sexual tension so that when they finally did meet, the offspring produced would be stronger and healthier as a result. There is evidence to show that Spartan women had an important role in Spartan religion. Archaeological evidence has been found at the sanctuary of Artemis Orthia.This evidence includes hundreds of votive offerings. These offering were usually lead figurines in the shape of women. It is thought that these figurines symbolised childbirth and pregnant women would make these offerings either to ask for a successful childbirth or to ask to bear a strong, healthy son. Wom en also took part in three of the major festivals that took place in Sparta; the Karneia, the Hyakinthia and the Gymnopaediae. At the Hyakinthia, women rode in ceremonial chariots, marched in procession, sung, danced and took part in sacrifices.At the Gymnopaediae, women would compete with the males in athletic competitions. Spartan women also had a small, yet important role in the Spartan economy. Spartan women were required to oversee the kleros while the men were away at war or training. This meant that the men were dependent on their wife’s efficiency in order to provide their contribution to the syssitia. Women could also inherit property from her family’s estate. However, she did not own this land. Instead this land either formed part of a dowry or was passed onto her sons.According to Aristotle â€Å"nearly two-fifths of the whole country is held by women†. The main sources we have that relate to Spartan women all have limitations. Some of the main writer s that we gain information from are Herodotus, Aristotle, Thucydides, Plutarch and Xenophon. The reliability of these sources is limited due to the fact that none of the writers were from Sparta, they are all male, and the fact that it was seen has normal to make up stories rather than tell the whole truth.Some of the information provided may have been stereotypes created in order to emphasise the warrior nature of Sparta, however the information is nonetheless useful to modern day historians. In conclusion, Spartan women were a crucial part of Spartan society. without them, there would be no soldiers for the army nor would the kleros be run smoothly while the men were away at war or in training. It is through different sources, both archaeological and written, that it is evident that Spartan women had some degree of power and responsibilities within Spartan society.

Boost Juice Essay

Background Boost Juice Bars (Boost, 2014) is an Australian food and beverage brand, which was formed in 2000 with the first store located in the capital city in the South part of Australia- Adelaide. This food and beverage business has been done well since the business has been expanded globally in Asia, Europe, and Russia and even in Middle East. Unfortunately, Boost Juice Bars stopped part of business in New Zealand in 2006 after the franchiser due to liquidation. The stores in New Zealand are sold to Tank Juice. After a year reflection, Boost Juice Bars signed an agreement to re-start the brand in the UK. Nestlà © began a range of fruit smoothies in co-operating with Boost Juice Bars since 2008 as so to expand internationally. From this time onward until July 2009, there have been stores operating in Australia, and some places in Asia. The Franchising contracts have been confirmed in Asia and Europe as part of a global expansion plan. Following by the next  four years, Boost Juice got into a franchise agreement for providing the major supply to the whole India. By the end of 2013, the company had expanded into South America and some places in Asia. Literature Review The marketing strategy (Lusch, 1987) is collected from market research and product mix, in order to maximize the largest profit and maintain the stability of the business. The marketing strategy is basic cornerstone of a marketing plan. The marketing plan (Lusch, 1987) focuses on the idea of innovation by using brand new marketing mix to target the potential customers in the market. Most competitors are vending alike products. Between Competitors have strong competitions. One of the key competences is the innovative idea about new juice. The image of Boost Juice is the design of creating fresh, juvenile and healthy theme, so as to tempt more young people. Competitor may duplicate Boost Juice Bar’s goods and plan; however, the royalty of brand is important. Even if Boost Juice Bar is glad with its present marketing campaign to hold its customers for instance the Vibe club program which the purchaser could obtain a cup of free of charge drink on their birthday. It is intelligent to make sure if customers have less interest in Boost Juice or their awareness regarding to the weak brand image. The life cycle in different stage or timeline is necessary to estimate the correct marketing mix to strengthen some customer’s insight. It is necessary to ensure to stay in customer’s mind. Boost Juice Bar has a youthful and health picture, the market segment set on the young generation. Unfortunately, it is prudent to go back over its market segments. Inspecting the possibility on attraction from people age 18 until 25 is the most significant, as this group of people far more concerned their health and nutrition, in order to have a longer life expectancy. Young people sometimes are fascinated because of Boost cup’s design and even Vibe club Program (Boost Juice, 2014). Yet, fully grown customers tend to consider more on royalty of products whether benefits can be gained. Fresh and nutrition can offer vital benefit for body. Executive Summary The advertising and promotion are fundamental with product differentiation. Modernization is a key strategy that Boost Juice should across into its cup’s design and marketing promotion. Boost utilized a brand new method to connect fresh squeezed juice and nutrition together for the young generation. For the young people, they prefer to try new and special product; boost Juice has done excellence. Luckily until now, Boost has been using the same type of marketing tools more than five years, including publicity, media coverage and interactive website to represent the brand. One of the potential troubles of Boost Juice Bar may be facing is its old marketing message to its target audience or customers. This is the main issue if customers still have strong tackiness to stick the old message to Boost Juice Bar’s brand. Hence, Boost Juice Bar re-think about its goal customers. Boost also re-plans its marketing tools to the objective customers. However now, Boost is necessary to pay more attentions by using a popular marketing method, known as E- Marketing, such as Facebook and Twitters. The social media have been acting a considerable function in many companies, including small and large firms. The marketing mix is now very useful for understanding Boost Juice’s target customer, young generations. Product Range According to the survey I collected in a store at Macquarie Shopping Centre, the products of Boost Juice Bar mainly focus on health and nutrition. The following categories are the product range. 1. Smooth – Low fat smoothies. 2. Juice – squeeze from fresh fruit. 3. Complementary Product – healthy snacks (Fresh yoghurt and muesli bar). 4. Product in supermarket – juice, frozen yoghurt, and ready- to- eat snack (such as Low fat crunchy) Situation Analysis International Environment Analysis The main purpose of Boost doing this analysis is to figure out the flaw and and strength. Boost Juice Bar has established a questionnaire on its website to find out the acumen and insight factors, in order to maximise the profit. Marketing Situation When started the investment of Boost Juice Bar (Boost Juice, 2014), the founder and Managing Director Janine Allis targets an innovative way of offering juice in the Australian market. The new kind of juice bars have to be unlike from the long-established grocery store style juice, as well as the idea of juice bars in the US existed for more than 15 years. Earlier than Boost Juice existed, there were over 2000 juice bars in the US. Janine had an insight to believe that Boost Juice would have the capacity to have more than 500 branches. According to an interview with one of the store managers of Macquarie Shopping, since 2000, Boost Juice Bar was the only one brand that had the most and biggest expansion in Australia. Boost has had around 90 stores in 2004. At the same year they qualified the number 2 leading brand VIV A Juice, which means keeping the fresh and good quality fruits. After the combination in 2000, Boost had total about 124 stores. Nowadays, Boost Juice Bar has further 300 stores worldwide. Boost Juice Bar is successful on its inventive concepts with healthy and good taste. The fruits are squeezed into juice and smoothie for being a particular product. The original and normal styles of red and green colour give customer the thought of the product which is good for health. This is very strong brand recognition. Positive and energetic staffs serve the juice with bright smile; even speak out customer’s name loudly. These can force Boost to be particular with the other competitors. The product and sales are vastly generated to form a young and create active mood to attract younger. Aside from the customer’s royalty program (Boost Juice, 2104), Vibe Club card can keep hold as many as customers Boost can, for instance the members of Vibe club card could get a cup of unpaid drink on their birthdays. Management Situation Before the development of Boost Juice, Janine Allis was a Journalist; the work experience offered precious acquaintance on business practice, in particular management. Moreover, her husband, Jeff Allis worked in a radio station that a platform enables Janine to have better understanding on Boost’s target audiences. The background of Jeff has in radio industry enables them to use marketing tools for promotion (WR,1956). Boost Juice acquired VIV A Juice Bar in 2004, they employed VIVA Juice Bar’s creator Simon McNamarra being CEO, from another juice industry (Boost Juice, 2014). An extra factor could not be uncared is franchise system for expanding its stores. The franchising system allowed Boost to enlarge at a relative small cost whereas franchisees had to invest for installation for each shop. Actually, this helped Boost with the economic stress; meanwhile the joint fee of each shop has to shell out to the head office each year so that Boost has earnings by supply the material and charge shops from administration fees. This is a steady capital from the head office that could pay out on the promotion and advertising. Branding Branding position The theme of Boost Juice Bar was healthy and nutrition food (Boost Juice, 2014), provided to customers. Boost has to deliver this message to people that health is very important now. The mainly focus is not only taste and healthy drink, but also forms an active and fresh image. By various campaign, included off-lines or even online through the entire year, Boost Juice received strong attentiveness in the public such as Poster and advertisement on TV. External Environment Analysis In fact, the old juice industry has been at the maturity stage, since many juice shops had to convent into grocery stores for stay alive. Even though Boost created innovative idea of healthy juice drinks, happened from its first shop in south side of Australia- Adelaide, the smoothies juice bar are about to arrive at the stage of maturity. The external situation analysis concerned the external opportunity and threats that might influence the juice business. The threats included changing in society, demography and culture, change in economy and technology, competitor’s activities, and rule and regulatory. For the time being, the direct competitors of Boost have less action against to its market share. Actually, competitors could duplicate any of Boost’s products, but they are not enough to handle Boost Juice’s branding positioning. The problems may be arisen from the main location in the business areas that the district of Boost Juice’s retail shop could not attain. This provides an opportunity for the small competitors. For the change influence in cultural and society, people are far more anxiety on their health, they care about the amount of nutrition. SWOT Analysis Strengths: 1. Product’s development. 2. Strong spotlight on promotion (advertising campaign) 3. High customer royalty 4. Innovations 5. well-built ability to link with customers Weaknesses: 1. Heavy concentrate on promotional activities lead to high marketing cost 2. Sales decline obviously in winter time 3. Lack of further development in product in recent year Opportunity: 1. Without robust competitors directly 2. Health conscious Threats: 1. Many roundabout competitors started selling smoothies products. 2. Customers may have less interest over the time changed. Marketing Segmentation According to the survey I collected from Macquarie Shopping Centre store, there are some possibilities of target customers of Boost Juice, including regular households market, young, teenager, and healthy diet eaters. Boost need to analyse and develop products to meet the stratification from various customers’s needs and wants. Housewives in regular household market purchase juice for their families weekly or monthly. The juice product is necessary to be healthy, high in vitamin and fresh for the family. For the young people with age approximately between from 18 until 25, some of them prefer good-looking packaging to meet their idea that â€Å"perfect and exciting eat†. Some of them would begin to think of relatively healthy way, which is supportive to their bodies. The cup’s design of Boost is completely fit for those two above types of people. For teenager with age between 15 and 18, they expected the juice drink not just tasty but also fun and attractive. They are likely to buy the prestige other than the actual product. The good taste smoothies drink and nice-looking package of product is the important keys to this group of customers. For healthy diet eaters, they would look  deeply to the ingredients of products. They will look at the quality of product more than the design and appearance of the product. Marketing Objectives The marketing objectives are integrating marketing communication campaign, the marketing objectives of Boost Juice Bars could are target customers with aged between 25 and 35, which has higher ability of income to consume better quality products, as well as engage with new customer and retain the current ones by the social network. Strategies The marketing schedule of Boost consisted promotion and advertising, braining new ideas regularly, and seeking new customers through interactive program to connect with customers. Marketing Mix Marketing Mix is about what to use unlike marketing tools to meet the goal (WR, 1956). Normally, Marketing Mix is the mix of 4Ps (Lee, 2009). 4Ps are about the features of products; Price is how to set up the price strategy; promotion, such as advertising and public relationship; and place such as locations which is very critical in retail business. Product differentiation was very significant (WR, 1956), so innovative needs can be frequently carried out. Those factors were fraction of a general scheme of competitiveness. Being the most accepted smoothies in the market for over 11 years, customers who love trying new things; innovation could hold customers. In order to create a centre of attention of the new age level of customers from 24-35, TV commercial is significant to make awareness to people. The alternative factor is social Network, such as Facebook. None of people deny such social media became the most popular marketing tool for companies to interact with their target audien ces. Boost Juice should post more posts on Facebook and uploading up the â€Å"Today’s specials† on Twitter account. By not only utilizing those as a stage to keep contact with customers, but Boost also update customer’s needs for improvement. Boost’s target market are chiefly young people within 15 and 25, the rate of using social media is extremely high. The cost should be demonstrated effectively by using free media source, such as Facebook’s Page and writing blog. One of  the 4Ps – place, this can also be location. As mention before, Boosts are mostly residing in the high quantity of customers in business areas. These absolutely make attention more on customers; however, the cost of problem is very high. Hence, this do not fulfill as many customer’s wishes as possible. The potential approach in the place is special designon public transport, such as mini bus and taxi, which is like concept to Munch Lunch Van. Customers have to give a call for service in advance. The mobile van can go to the place where shop is not nearby. Doing the juice business, Boost should treat each product’s price as a standard. A price cut may cause low quality for ensuring the quality of product offered. On the other hand, the cause of Boost Juice has pretty high proportion of marketing expenditure and leasing cost. Hence, Boost tried to provide more benefits to customers. For example, free drink to allocate on street for promotion. The price discount could be offered in the alterative way. Something like buy 2 gets 1 free or jumbo size can enlarge the sales for profit margin. Product Differentiation and the Product Life Cycle In a market, there are many companies are all making related products; product differentiation is a real approach to analyse (WR, 1956). Refer to an academic journal (GS, 1981), extensive reference have been made; Armstrong, Brown and Adam had pointed out references detailed points. The product life cycle illustrates the alteration of a product from development and popularity, follow by maturity and even decline (GS, 1981). Boost illustrates the outlook of its business through product life cycle, in order to keep the position in the market and maximise the profit. The 4Ps comprise (Internal Marketing, 2004) the Product to understand product’s special and exclusive features, Price is referring to pricing plan), Promotion is about how to let people know the product, such as advertising and public relation, and Place is about distribution that the quality product allocated to different branches. The branch with more customers should have more sources to produce more products. Measures of Success According to an interview with a brand manager, the marketing research company called ACNielsen, which has been working in the area of media, entertainment, finance, and hospitality, revealed Boost Juice operated  several countries and served variety of industries, adjust Boost’s needs to measure its marketing outcome. The professional research of companies provided definite view of what is going to be happened. It has a leading of role in sharing of information in TV commercial. The methods of collecting data consisted retail forecast, consumer panels, and marketing investigate. Also common work included merchandising in goods, modeling and analytics, decision marking, and merchandising goods. Recommendation Social media is now being a new marketing tool to hold with customers preferably. Boost Juice maintain innovation as the main type of competence. A qualitative study is necessary to move toward with Boost Juice that the audience is necessary to recognize the right view. Conclusion For being successful, Boost Juice can not be described as lucky. When it comes to the founder Janine Allis’ passion in providing healthy and nutritious drink to this country, she is smart to target on the brand positioning to the right target customers by using the correct marketing tools. In overall, Boost is still having large room for growing, unfortunately, over the time passed by, the external environment, such as target customers are changing. Parts of fans have already become mature. Boost Juice Bar have to be more innovative deal with the problem of market change to preserve existing customers and attract more new customers. Reference Boost Juice, 2014, < http://www.boostjuice.com.au/> GS Day, 1981, â€Å"The product life cycle: analysis and applications issues.† The Journal of Marketing, vol.45, no.4 Internal Marketing website, 2004, Lee Goi, Chai, 2009, â€Å"A Review of Marketing Mix: 4Ps or More?† International Journal of Marketing Studies, vol.1, no.1 Lusch, R.F., and V.N. Lusch, 1987, Principles of Marketing, Kent Publishing Company, Boston, Massachusetts WR Smith, 1956, â€Å"Product differentiation and market segmentation as alternative marketing strategies.† The Journal of Marketing, vol.21, no.1

Free Essays on The Theme Of Family In “A Raisin In The Sun“

The Theme of Family in A Raisin in the Sun by Lorraine Hansberry â€Å"A Raisin in the Sun† is a play set in the 1950’s, as was the beginning of the Civil Rights movement. Despite critics, the play received rave reviews. It dealt with issues that would divide Americans during the 1960’s. A Raisin in the Sun can be viewed as a celebration of the African-American family. Hansberry’s â€Å"A Raisin in the Sun† demonstrates the strong family unity that is essential in the play. Hansberry wanted to honestly portray a black family’s life in all its variety (Tripp 65). The family in her play, the Youngers, grew up as she did, on the south side of Chicago, Ill. Hansberry based A Raisin in the Sun on her knowledge of life in Chicago’s black ghetto and the families to whom her father, a successful real estate broker, rented low-income housing (Leeson 1). Three generations of the Younger family depicted in the play differ in dreams, speech patterns, and religious, musical, and stylistic preferences (Carter 45). One can understand this situation because it is likely to happen in their own families, no matter the race. The play begins as Lena, also known as Mama, learns that she will be receiving a check of $10,000 dollars from her late husband’s insurance. The Youngers all have their own ideas on how to use the money, which causes conflict among each other. To help her family, Mama wants to make life for her family better by taking them out of their small cramped apartment and getting a new home. Lena wants to provide the possibility for change in their lives through the legacy of her late husband, Big Walter, and his insurance money (Scanlan 112). Beneatha, her daughter, wants to use the money for medical school and Walter, her son, wants to open a liquor store, believing that by opening his own business, the family would prosper and it would also boost his confidence by providing for his family like a man shou... Free Essays on The Theme Of Family In â€Å"A Raisin In The Sunâ€Å" Free Essays on The Theme Of Family In â€Å"A Raisin In The Sunâ€Å" The Theme of Family in A Raisin in the Sun by Lorraine Hansberry â€Å"A Raisin in the Sun† is a play set in the 1950’s, as was the beginning of the Civil Rights movement. Despite critics, the play received rave reviews. It dealt with issues that would divide Americans during the 1960’s. A Raisin in the Sun can be viewed as a celebration of the African-American family. Hansberry’s â€Å"A Raisin in the Sun† demonstrates the strong family unity that is essential in the play. Hansberry wanted to honestly portray a black family’s life in all its variety (Tripp 65). The family in her play, the Youngers, grew up as she did, on the south side of Chicago, Ill. Hansberry based A Raisin in the Sun on her knowledge of life in Chicago’s black ghetto and the families to whom her father, a successful real estate broker, rented low-income housing (Leeson 1). Three generations of the Younger family depicted in the play differ in dreams, speech patterns, and religious, musical, and stylistic preferences (Carter 45). One can understand this situation because it is likely to happen in their own families, no matter the race. The play begins as Lena, also known as Mama, learns that she will be receiving a check of $10,000 dollars from her late husband’s insurance. The Youngers all have their own ideas on how to use the money, which causes conflict among each other. To help her family, Mama wants to make life for her family better by taking them out of their small cramped apartment and getting a new home. Lena wants to provide the possibility for change in their lives through the legacy of her late husband, Big Walter, and his insurance money (Scanlan 112). Beneatha, her daughter, wants to use the money for medical school and Walter, her son, wants to open a liquor store, believing that by opening his own business, the family would prosper and it would also boost his confidence by providing for his family like a man shou...

Homogeneous Definition and Examples

Homogeneous Definition and Examples Homogeneous refers to a substance that is consistent or uniform throughout its volume. A sample taken from any part of a homogeneous substance will have the same characteristics as a sample taken from another area. Example Air is considered a homogeneous mixture of gases. Pure salt has a homogeneous composition. In a more general sense, a group of school children all dressed in the same uniform may be considered homogeneous. Antonym In contrast, the term heterogeneous refers to a substance that has an irregular composition. A mixture of apples and oranges is heterogeneous. A bucket of rocks contains a heterogeneous mixture of shapes, sizes, and composition. A group of different barnyard animals is heterogeneous. A mixture of oil and water is heterogeneous because the two liquids do not mix evenly. If a sample is taken from one part of the mixture, it may not contain equal amounts of oil and water.

Marketing campaign by Easyjet Assignment Example | Topics and Well Written Essays - 1500 words

Marketing campaign by Easyjet - Assignment Example Marketing campaign by EasyJet The British airline, EasyJet Airline Company Limited with headquarters at London Luton Airport. It is the largest airline of United Kingdom in terms of numbers of passengers it carries and in terms of its operation in scheduled services domestically and internationally on over 600 routes in around more than 30 countries. Its parent company is EasyJet plc which is listed in London Stock Exchange. It is a component of FTSE 250 Index. EasyJet made a combination of integrated marketing communication strategy to gain competitive advantage over its rivals in the marketing for low cost aviation. EasyJet Airline Company Limited is a successful and great example of European airline. It has made successful e-marketing campaigns. EasyJet launches its website as www.easyjet.com. The web bookings grew from zero to 26 percent of business within a year. Over the period, EasyJet became the first airline making more sales on internet than through normal television reserv ations. It recorded regular online bookings of around 80 percent which is the highest proportion of online sales for any airline in the world. EasyJet became a paperless company holding powerful electronic infrastructure which resulted in low administration costs, more responsive decision making and better management information. EasyJet uses sponsored links when a user uses search engine to research a flight to prompt them directly to visit the EasyJet site by clicking to it. It also send email newsletter to customers to encourage them to click through website for generating sales. It sells flights online to both business travellers and consumers. Customers also get themselves served on easyJet.com through review of frequently... A contribution to the profitability of business is always the ultimate aim of e-commerce. Leading companies, to access it, set an internet contribution target to achieve certain proportion of sales via the channel. When EasyJet launched its e-commerce facility in 1998, it sets an internet contribution target of 30 percent by 2000. To achieve this, they put the resources and communication plan in place and their target was reached by 1999. Assessing business contribution becomes difficult to a company who is not selling its products online. The role of internet to influence purchase should be judged. Contributions of service from e-channels are required to be assessed. The market share should be increased by EasyJet through serving its services to all the government agencies and offices and also focussing on customers who want the services at low prices. For serving the services to customers at low prices company should take some serious steps and should manage the flow of customers o nline rather than the traditional desk system. Elimination of middlemen will not require EasyJet to pay any commission to any travel agencies and agents and this strategy help the EasyJet to reduce its costs and also to serve its customers in a better manner.