Imtiaz Super Market - 2448 Words

IMTIAZ SUPER MARKET, a renowned super market, was formed in the 1955s as a small grocers outlet in Bahadurabad by Mr.Hakim Khan Abbasi, father of Mr. Imtiaz Hussain Abbasi .Imtiaz II came into being in 2003 located in Main Shahrah-e-Faisal. The outlet trusted for providing its customers with â€Å"Safe, Healthy and Qualitative product and services† has been functioning for approximately 55 years and during these 55 years given it’s widely applauded efforts to uphold quality, quantity and content it has rapidly introduced new product items. Their devotion, determination, dedication and diligence made it possible to win the hearts and minds of people who would visit their super market in its early days. Their elders set a new standard in†¦show more content†¦* All use News papers, internet, pamphlets and booklets because it contains detailed introduction about the business and its products. * Metro, Ary and Makro are in a wholesale business whereas Naheed and Agha are retailers. * They all have teams for customer service * Hire logistics for transportation * Focus on proper shelf placement of product SUPPLIERS Increase in raw material prices will have a knock on affect on the marketing mix strategy of an organization. Prices may be forced up as a result. A closer supplier relationship is one way of ensuring competitive and quality products for an organization. At Imtiaz they deal with their suppliers with integrity and fairness and treat them as partners in their operations. 1. Imtiaz has the basic strength of low prices with high quality. 2. Serving the customers with the wide variety of products 3. Having the strong retailing business background. 4. Best location for such kind of big store and also covering many areas. 5. Efficiently using the place and excellent layout 6. Friendly and co-operative staff 7. Computerized data base system which helps both customer and Imtiaz 1. Although the location for a big store is suitable but it is not suitable for all customers living in other areas 2. No parking facilities for the customers 3. Only deals in retailing 4. Absence of some products 1. Expansion in major cities and areas 2. Online shopping isShow MoreRelatedStrategic Planning on Imtiaz Supermarket2912 Words   |  12 PagesImtiaz Superstore Strategic Deficiency | Human Resource Management | Marketing / Brand Management | Supply Chain Management | IT/E-Commerce | * High Employee Turnover * Continuous Recruiting * Lack of Training * Stressful Environment | * Improper Marketing Campaign * Instable Pricing | * Warehousing * Improper Merchandising * Poor Fixtures amp; Density * Lack of Space | * Official Website * Lack of electronic cash counters * Lack of Retail and Inventory managementRead MoreQuality of the Sunrise Bread Products1192 Words   |  5 Pagescite area Karachi. The SUNRISE BREAD Company was established in 1996. It is one of the prominent bread manufactures in Pakistan. They took 30 to 35% of the market of all bread products in KARACHI. After the beginning stage of their operations they gradually resilient their base and struggle to categorical arrive into the international market. 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If You Read Nothing Else Today, Read This Report on Ielts Essay Samples of Band 5

If You Read Nothing Else Today, Read This Report on Ielts Essay Samples of Band 5 A number of authentic reading texts cover the scope of text types found in the true exam. Another great supply of reference is the band 8 onwards essays that you're able to find easily on the web. The topics are somewhat more specific and the academic level is greater. Improving your grammatical accuracy is most likely likely to be a slow and gradual practice. What's Truly Going on with Ielts Essay Samples of Band 5 After the structure is correct, using the language is slightly more advanced, and the thought procedure is thorough, obtaining a Band 8 or higher for an essay should not be an issue. There's a lesson here that explains the significance of identifying the task to be sure you fully answer all regions of the question. To take a very simple example, if you're writing about the pros and cons of something, you might wish to have one paragraph about each. For numerous reasons, some folks believe that music is crucial, and the next essay will explain them in details. Whether you've got to create a paper of one-of-a-kind flawlessness, just purchase an essay here and our writers will provide help. Even if today you think you're a lousy writer, you can learn how to deal with your essay and make it far more efficient. Meditate on it using a commentary. The academic writing isn't like your usual essay writing where you are able to think while writing. You are going to be surrounded by writing professionals throughout the plan of order placement, and the moment you opt to purchase essay and pick an allocated writer, things will get even more exciting. This lessons supplies you with grammar ideas to answer these questions. If you've got a writing teacher obviously this will help since they can examine your work. Facts, Fiction and Ielts Essay Samples of Band 5 You should understand the 4 marking criteria employed by the examiner to fulfil the prerequisites of the score you desire. Due to your essay approaches which helped me to get the wanted score. If you're a professional hoping to acquire the proper IELTS score to land that dream job, you're in the most suitable spot. When you're graded, you will be provided a score for every one of these, and this will then be averaged. You need to show you can use a wide selection of s entence structures and have a high amount of accuracy. Hopefully it's also going to contain some fantastic ideas (i.e. vocabulary). Using tons of new words you don't understand how to use properly could make your writing worse, so be mindful! Only use words you learn how to use properly. The Pain of Ielts Essay Samples of Band 5 There's no longer enough organic resources to sustain current levels of financial growth. It is better to safeguard the environment but it needs to be done after providing the necessities to the people. Around the planet, children often utilize computers from an extremely young age. For instance, some children utilize the web to find information on distinct subjects. To conclude, reading is indeed a superb habit for IELTS candidates. Both versions are written by a seasoned IELTS trainer. To summarize, too little exercise and having an unhealthy diet are the principal reasons for folks to put on weight. Thosein favour of prohibiting people from getting involved in dangerous sports have a tendency to center on the risk element. Therefore, concerns over the security of extreme athletes are very irrelevant. In addition to that, individuals should quit taking the ready meals containing chemical ingredients, particularly, saccharin. The Upside to Ielts Essay Samples of Band 5 Furthermore, there are a couple more scenarios in which music is imperative. Beside pop music, the youthful generation nowadays expose to a variety of different sorts of music. Since my parents are music-lovers and in addition, they have very fantastic tastes, I was exposed to the previous kinds of music at a rather young age. The Hidden Gem of Ielts Essay Samples of Band 5 To conclude, it is obvious that computers are now part of our routine life. From a personal perspective, computers can help young individuals to learn more regarding the world.

Security Vulnerability of Health Care Industry

Question: Discuss about the Security Vulnerability of Health Care Industry. Answer: Introduction: The second largest telecom company of Poland, Netia suffered a cyber-attack, where security to the companys network has been breached and personal information carrying some major confidential data of its clients and users has been leaked online (Waqas 2016). The incident took place on July 7th, 2016, following the incident; website of the company was down for the entire day and night. It has been stated that the attack has been carried out by a Ukrainian hacker. The hacker has gained access to 14 GB of clients and users personal data. Impact of Attack The main victims of the attack are the clients and users of the company Netia. Some of their very confidential information has been leaked such as information related to their bank accounts (Adamowski 2016). The hacker posted multiple SQL files on the net that contains important database files which includes records such as IP Trade Doubler, IP Block Lead, device and product offers and Blue Media Transactions. The attacker also posted a file that contains an SQL file with around 342k lines containing information like home addresses, first and last name of clients and users, their email addresses, phone numbers, IP addresses and other similar data. All the data on the network was last updated in the year 2014 that means data stolen contains valid data almost about 95-98 percent (Adamowski 2016). Researchers of the breach incident also stated that they have even found a long 9GB file which has been stolen and contains users details regarding their browser, agent type, session IDs and operating system on their respective systems. Altogether, a total of 14GB data has been stolen which was followed by dumping around 615,627 unique email addresses which includes, 118,989 of Gmail addresses, 150,440 of Polands 6th largest web portal Wirtualna and around 64000 of O2 users. Fig: List of Top Ten Email Domains Compromised Although investigators could not find any file related to passwords of these emails but it was possible for them to detect the database of logger which holds session IDs of clients, which simply means that Identify theft is very simple in this case as the malicious user could use this sensitive data to authenticate himself as original user. How was the attack carried out? Although no exact reports have been stated by now upon the flaw that caused the attackers to intrude into the company website, still there are many speculations which are been interpreted and could be the cause of attack. One of them is SQL injection which is an established attack to which websites are vulnerable. The hacker publically announces that he warned the company of the attack before but they didnt seem to care. He stated that I somehow warned them about a bug bounty program which they should use but they did not (Russon 2016). Preventive Measures to stop further Attacks The damages done could not be undone but there are always possible solutions to it, which could prevent something like that in future. After the attack on Netias company website, Tony Pepper, CEO of Egress Software Technologies stated that web forms which are provided to users for getting information from them must be encrypted too along with other data as these forms are normally submitted in plain text and in unencrypted form which even sometimes contains the most confidential information about a client and could result in a hack. This type of forms even contains bank details of the user which need to be kept very secured, hence the idea of encrypting forms (Russon 2016). The other measures to prevent cyber-attacks are: Stay Updated: Companys must know about the types of cyber threats which are in news. If even a basic knowledge of threat is known, it could be prevented. Restricted Access: This includes login credentials to every other confidential information that resides on the network. Access rights must be provided only to those who actually need it and are safe. Public key and Private Key procedure could be used in order to maintain data integrity. Tighten Network Security: Session timings should be very short and if the user is idle for more than 10 minutes it should automatically log-out. Validate password to make them Strong and a need to change them frequently. Using SSL: The SSL Protocol used to transfer clients confidential data amid website and companys database must go through an encryption technology. Anthem medical data breach case 2015 Problem Statement An American health insurance company WellPoint Inc. which is known as Anthem Inc. since 2014, faced a serious cyber-attack in early months of 2015. Anthem disclosed the information on security breach on 4th of February, 2015 (Riley 2015). They informed that the criminals had stolen approximately 38 million of personal identifiable information records though hacking companys system and servers. On 24th Feb, 2015 they revised the number of records been hacked and the toll rose to 78.8 million. Department thinks that, this was planned over the course of several weeks and must have started around December 2014 (Mathews 2015). Impact of attack The former and current members, who are or were associated with any health plans affiliated by Anthem since 2004, have been impacted by the cyber-attack. Also, few of the members of Blue shield Plans and Blue cross, who takes health services in any area which is served by Anthem might have been impacted (Riley 2015). In few of the cases non-Blue Plan members along with non-Anthem members might have been impacted too in case they have been offered options related to non-Anthem or Anthem plans by their employer. Attackers explored database system of Anthem and stolen information such as their names, birthdates, social security numbers, employment information, email address, home address and health care ID numbers including income data and the individuals who data hacked stole could bear problems related to identity theft for the rest of their life (Mathews 2015). Anthem believes that neither information related to banks or credit card has not been stolen nor any evidence has been colle cted against medical information for example diagnostic codes, test results or claims, was obtained or targeted (Mathews and Yadron 2015). How was the attack carried out? In the month of January last year, one of the administrators at Anthem Health Insurance Company observed that their system network is running through an unknown complex query which they initially thought has been run by one of their employee, but in minutes it was known that it is coming from external environment and company has been targeted for cyber-attack (Mathews and Yadron 2015). Investigators stated that hackers might have tricked the employees of Anthem, to click on a phishing mail which they must have presented as an internal message or something. After that mail was clicked hackers were able to gain access to the Anthems database using Administrators credentials along with five other employees credentials. According to a news channel Bloomberg, the hacker belongs to the country China and carried out the data breach from there itself. It was not clear whether the employee who raised the alarm was one of these five employees whose credentials were used. Attackers might have made use of Adobe vulnerabilities, Windows or Java to get the credentials. What could have been done to prevent the attack? There are two ways security breach must have taken place. Either it could be an inside attack where an employee of the company might have used its own credentials of the account to stole the information or some external hacker might have phished the employees to get their credentials. Whatever is the case, intruders were already inside the walls and any type of firewalls or other security measures could have no effect in preventing it (Terry 2015). Anthem was also in debate about its data encryption techniques. It was stated that Anthems database was not encrypted in storage and on the wire. It is very crucial when a hacker attacks the security on some network and stoles the information from the database. If the data on the system is encrypted using high techniques, it could prevent the hackers from accessing the data. In case, the data is attacked by an insider, this could not be a useful technique as employees need to view data in unencrypted form and they have rights to view data to perform their job activities, hence encrypting data is also not the solution to the problem. There are two measures which could have been taken to diminish the damage or it could have even prevented any loss at all. These measures are: Context-aware access control: In this prevention measure, system checks for every authentication session that where it is coming from, what platform is being used, what is the date and time and similar other things. This would help preventing an outsider to login into companys network even if the intruder is using valid credentials which he might have received through some phishing techniques (Whitney 2015). Behavioural Analysis: Keeping a track of employees activity on the network and comparing it to their previous history records and with the network activities of other employees on the same role or position. This could be achieved using automated systemised analysis as part of Real Time Security Intelligence, which when observe any doubtful activity will either raise a flag or will close down the access of the employee temporarily (Abelson and Creswellfeb 2015). Awareness also has a major role in preventing these kinds of frauds. It has been recommended that employees must be aware of the cyber threats; they must remain attentive for incidents which are related to cyber frauds (Weise 2015). They should also be aware of the scam email campaigns which are mainly targeting individuals at their personal mail-ids. This type of scam mails are designed to detect private information of an employee and are designed in a manner appearing as they are from the company itself which includes links like Click here to monitor credentials. Employee should not reply or click on any such type of mails and not even try to reach out the sender. In case, a link has been clicked, do not supply any information on that link and never open any attachments that must have come with any such email (Abelson and Goldstein 2015). They must also ensure all their members that they will not be calling to get their personal information such as information related to credit card or similar. References Riley, C. (2015). Insurance giant Anthem hit by massive data breach, Retrieved 23rd August 2015 from https://money.cnn.com/2015/02/04/technology/anthem-insurance-hack-data-security. Mathews, A. (2015). "Anthem: Hacked Database Included 78.8 Million People", Retrieved 24th August 2015 from https://www.latimes.com/business/la-fi-mh-anthem-is-warning-consumers-20150306-column.html. Abelson, R. and Goldstein, M. (2015). "Anthem Hacking Points to Security Vulnerability of Health Care Industry", The New York Times. Weise, E. (2015). "Massive breach at health care company Anthem Inc.". USA Today. McLean, VA: Gannett. ISSN 0734-7456. Whitney, L. (2015). "Anthem's stolen customer data not encrypted - CNET", Retrieved 23rd August 2015 from https://krebsonsecurity.com/2015/02/data-breach-at-health-insurer-anthem-could-impact-millions/. Mathews, A. and Yadron, D. (2015). "Health Insurer Anthem Hit by Hackers - WSJ", Retrieved 23rd August 2015 from https://www.usatoday.com/story/tech/2015/02/04/health-care-anthem-hacked/22900925/. Abelson, R. and Creswellfeb, J. (2015). "Data Breach at Anthem May Forecast a Trend - NYTimes.com". The New York Times. New York: NYTC. ISSN 0362-4331. Terry, N. (2015). "Time for a Healthcare Data Breach Review Bill of Health", Retrieved 23rd August 2015 from Center for Health Law Policy at Harvard Law School. Waqas, H. (2016). Ukrainian Hacker Hacks Polish Telecom Giant Netia; Leaks Massive Data, Retrieved 23rd August, 2016 from https://www.hackread.com/ukranian-hacker-hacks-polish-telecom-netia/. Adamowski, J. (2016). Polish telecom suffers major data breach following hack, Posted in SC Magazine, Retrieved 23rd August, 2016 from https://www.scmagazineuk.com/polish-telecom-suffers-major-data-breach-following-hack/article/510290/. Russon, M. (2016). Polish telco operator Netia suffers massive data breach, exposing 300,000 customer credentials, International Business Times, Retrieved 23rd August, 2016 from https://www.ibtimes.co.uk/netia-data-leak-polish-telco-operator-hacked-14gb-customer-credentials-posted-online-1570051. Muncaster, P. (2016). Polish Telco Netia Suffers Major Breach, published on info security, retrieved 23rd August, 2016 from https://www.infosecurity-magazine.com/news/polish-telco-netia-suffers-major/.

Phosphate Dehydrogenase Deficiency Disease Essay Sample free essay sample

Abstraction:Glucose-6-phospate dehydrogenase lack ( G6PD ) . an X-linked familial disease. is due to the deficiency of glucose-6-phosphate dehydrogenase. This enzyme is present in ruddy blood cells and its lack can take to haemolytic anaemia. Red blood cells carry O and G6PD protects these cells from natural O chemicals that may construct up when you have a febrility or take certain medicines. If there are excessively many of these oxidative chemicals. they can destruct the ruddy blood cells. doing haemolytic anaemia. The G6PD enzyme catalyzes the oxidization of glucose-6-phosphate to 6-phosphogluconate piece besides cut downing NADP+ to NADPH. which is a needed cofactor in many biosynthetic reactions. NADPH maintains glutathione in its decreased signifier that serves as a forager for risky oxidative metabolites in cells. With the aid of the enzyme glutathione peroxidase. reduced glutathione besides converts unsafe H peroxide to H20. Red blood cells depend on G6PD activity since it i s their lone beginning of NADPH. We will write a custom essay sample on Phosphate Dehydrogenase Deficiency Disease Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Consequently. people missing G6PD can non take oxidative drugs or usage certain chemicals because their ruddy blood cells undergo rapid haemolysis under this emphasis ( Carter ) . Introduction:Glucose-6-phosphate dehydrogenase ( G6PD ) is an enzyme in the pentose phosphate tract. a metabolic tract that supplies cut downing energy to cells. chiefly RBCs. It does this by keeping the degree of the co-enzyme nicotinamide A dinucleotide phosphate ( NADPH ) . NADPH in bend maintains the degree of glutathione in these cells that helps protect the ruddy blood cells against oxidative harm. Glucose-6-phosphatase dehydrogenase ( G-6-PD ) lack is the most common disease-producing enzymopathy in worlds. which affects 400 million people worldwide with more than 300 reported discrepancies ( Carter ) . It besides presents with protection against malaria. which most likely histories for its high cistron frequence. Some research has even shown that G6PD seems to diminish the susceptibleness to malignant neoplastic disease. cardiovascular disease. and stroke. G6PD lack is an X-linked recessive inherited disease that preponderantly affects work forces. While it affects all races. there appears to be a higher incidence in people of African. Asiatic. or Mediterranean heritage. The high frequence of type 2 diabetes and high blood pressure in Afro/Caribbeans in the West can besides be straight related to a G6PD lack ( Gaskin ) . The lack is a mutant in the G6PD cistron venue at Xq28. The cistron is 18 kilobases long with 13 coding DNAs. which makes up an enzyme of 515 aminic acids. Most of the mutants are single-base alterations that result in an amino acid permutation. Female bearers can hold a mild signifier of G6PD. which is dependent on the grade of inactivation of the unaffected X chromosome. In the rare instance of homozygous females. there is co-incidence of a rare immune upset called chronic granulomatous disease. G6PD deficient RBCs have a instead reduced life span and at hazard to lyse when faced with oxidative emphasis. Patients with G6PD lack are at hazard of haemolytic anaemia in provinces of oxidative emphasis. This can be in terrible infection. medicine and certain nutrients. Some drugs that can convey on symptoms include: antimalarial agents. acetylsalicylic acid. Macrodantin. quinine. Quinidex. sulfa drugs. and many others. Broad beans contain high degrees of vicine. divicine. convicine and isouramil — all are oxidizers. Recent research has besides shown chemicals like henna. used in dyes for hair and tegument. has besides shown to convey on strong reactions. In provinces of oxidative emphasis. all staying glutathione is consumed. Enzymes and other proteins are later damaged by the oxidizers. taking to electrolyte instability. membrane cross-bonding and phagocytosis and splenetic segregation of ruddy blood cells. The haemoglobin is metabolized to bilirubin. increasing the hazard of icterus. or excreted straight by the kidney. which is known to do acute nephritic failure. Nerve pathway: Discussion:Preservation of the unity of the RBC’s membrane relies chiefly on its ability to bring forth ATP and NADH from glycolysis. NADPH is produced by the pentose phosphate tract and utilised for the decrease of oxidised glutathione to cut down glutathione. Glutathione is indispensable for the remotion of H2O2 and lipid peroxides generated by reactive O species. In normal ruddy blood cells. the uninterrupted coevals of superoxide ion from the nonenzymatic oxidization of haemoglobin provides a beginning of reactive O species. Under normal fortunes. the RBC removes superoxide with superoxide dismutase. which converts superoxide to hydrogen peroxide. Glutathione peroxidase reduces the H peroxide to H2O which oxidizes glutathione to the disulfide signifier. Glucose-6-phosphate dehydrogenase converts glucose-6-phosphate into 6-phosphoglucono-?-lactone and is the rate-limiting enzyme of the pentose phosphate tract. In a individual with lacking G6PD. oxidizers react with glutathione doing the cellular degrees of reduced glutathione to fall to such an extent that critical sulfhydryl groups in some cardinal proteins can non be maintained in decreased signifier. In bend. a sufficient sum of NADPH. which is besides required for formation of azotic oxide. is non produced. As a consequence. the tract promotes Heinz organic structure formation. and haemolysis can happen. Heinz organic structures are fundamentally denaturized haemoglobin formed by harm to the haemoglobin constituent molecules and go cross-linked by disulfide bonds. Lack of G6PD in the alternate tract causes the buildup of glucose and therefore there is an addition of advanced glycation terminal merchandises. In decision it is clear to see patients with glucose 6-phosphate dehydrogenase lack must be highly careful in their usage of merchandises that could perchance do oxidative emphasis. However. it seems that is an highly difficult undertaking since there are so many merchandises on the market and unless more research is done it would be impossible to cognize what is safe and what is non. Another hazard lies non merely on the custodies of the patients. but besides on the doctor. Recent research in Iran. where G6PD lack is highly common. was done to prove blood bags used for transfusions or exchange. Samples were taken from 261 blood bags and examined by topographic point fluorescence for G6PD lack. In add-on. patients having blood were examined for haemoglobin. haematocrit. and hematoidin before and after transfusion. They were besides examined for haemoglobinuria. factors involved in haemolysis due to G6PD lack. and oxidizers. The consequences were amazing and showed that 37 of the bloo d bags had the G6PD lack and about 81 % of the transfusion receivers had at least one hazard factor for haemolysis. This merely goes to demo the earnestness involved in monitoring such a status. Plants Cited: Carter SM. Gross SJ. Glucose-6-Phospate Dehydrogenase Deficiency.hypertext transfer protocol: //www. emedicine. com/med/topic900. htm ; 29 Aug 2005.Gaskin RS. Estwick D. Peddi R. G6PD lack: its function in the high prevalence of high blood pressureand diabetes mellitus. Ethn Dis 2001 ; 11:749-54. PMID 11763298. Nabavizadeh SH. Anushiravani A. The prevalence of G6PD lack in blood transfusionreceivers. Hematology 2007 ; Vol. 12 Issue 1. p85-88.

Tabula rasa Essay Essays

Tabula rasa Essay Essays Tabula rasa Essay Paper Tabula rasa Essay Paper Empiricism is the position that all cognition comes from experience whatever is the head got at that place through the senses. Locke was an empiricist who held that the head was tabula rasa or a clean slate at birth to be written upon by centripetal experience. Empiricism is opposed to rationalism or the position that mental thoughts and cognition exist in the head anterior to see that there are abstract or unconditioned thoughts. George Berkeley argued against rationalism and philistinism. He besides criticized Locke on many points. He said most philosophers make an premise that has no cogent evidence of the being of affair. Berkley questioned the illation that material things cause our centripetal experience or that our centripetal experience is material things. Berkeley originally wondered if we as worlds really experience an object as it truly was. or was what we physically saw. The materialist feels that the information received through sense experience gives a representative image of the outside universe and one can non perforate to the true kernel of an object†¦ Although the thought is logical. it does incorporate certain anchoring for agnosticism. John Locke claimed that primary qualities are those that exist within the organic structure of an object and exterior of our perceptual experience. He believed they are inseparable from organic structure and his list consisted of gesture. majority. figure. figure. and texture. Primary qualities are those qualities. which are present in the object itself. such as extension. Secondary qualities are merely present in the spectator. such as colour. In a universe in which there are no animate beings with colour vision. there are still objects that reflect visible radiations of assorted wavelengths. but there is no being that would construe those moving ridges as â€Å"color. He supported his definition of primary qualities by claiming that if an object were continuously divided. the primary qualities would stay the same. However. he suggested that secondary qualities were merely powers that the object has to do us to hold thoughts about its colour. odor. gustatory sensation. sound etc. These secondary qualities depend on and therefore can be altered by changing primary qualities. as they do non really be within the object. nor do they be independently of our heads. Primary qualities are instantly seeable in the object. while secondary qualities require our centripetal system to react to the primary qualities of an object foremost. Therefore Locke claims that â€Å"primary qualities are nonsubjective ; whereas. secondary qualities are contingent on perception† Locke did non believe that there was anything innate in anyone and that all constructs. thoughts. and ideas were the consequence of centripetal experience. Harmonizing to Locke. there is no such thing as innate cognition. Berkeley besides shows that the sensed qualities of an object are thoughts that exist merely in a head since esthesiss are the same as thoughts ; worlds can merely hold one thought at one time. On the other manus. God’s head is infinite and is therefore able to hold multiple perceptual experiences. These perceptual experiences of God are besides thoughts. and it follows that these thoughts comprise the world beheld in the finite human head. Alternatively of the materialists’ belief in the representative theory of perceptual experience. where a stuff object has existent qualities which worlds perceive as reasonable qualities. Locke had retained a certain religion in the capacity of the human head to hold on. nevertheless amiss. the general lineations of an external universe by agencies of uniting operations. With Berkeley. there had been no necessary stuff footing for experience. though the head had retained a certain independent religious power derived from God’s head. and the universe experienced by the head derived its order from the same beginning. Berkeley’s theory is that God upholds all of the thoughts. which comprise human world. and people perceive these thoughts as esthesiss straight from God’s infinite head. Berkeley besides denied the being of what are called abstract objects â€Å"universals† and â€Å"forms† or â€Å"ideas. † For case. if person said that inflammation exists apart from any ruddy thing or that goodness exists apart from any good action or individual. so he is stating that inflammation and goodness exist as independent entities. For Berkeley this is impossible. since nil that is non being perceived can be. The thought of inflammation without a ruddy thing or goodness without a good action is a nonsensical thought. every spot every bit much as affair without a esthesis of it. Locke is an empiricist while Berkeley is an dreamer. but Locke’s most important thought is that the human head begins as a clean slate ( tabula rasa ) . which is written on thru the class of his or her experiences and instruction. He did raise of import inquiries. and created a duologue that led to better theories.

10 Tips About Basic Writing Competency

10 Tips About Basic Writing Competency 10 Tips About Basic Writing Competency 10 Tips About Basic Writing Competency By Mark Nichol Here are ten areas to be sure to attend to if you wish to be taken seriously as a professional writer. Formatting 1. Do not enter two letter spaces between sentences. Use of two spaces is an obsolete convention based on typewriter technology and will mark you as out of touch. If editors or other potential employers or clients notice that you don’t know this simple fact, they may be skeptical about your writing skills before you’ve had a chance to impress them. 2. Take care that paragraphs are of varying reasonable lengths. Unusually short or long paragraphs are appropriate in moderation, but allowing a series of choppy paragraphs or laboriously long ones to remain in a final draft is unprofessional. 3. If you’re submitting a manuscript or other content for publication, do not format it with various fonts and other style features. Editors want to read good writing, not enjoy aesthetically pleasing (or not) manuscripts; efforts to prettify a file are a distraction. Style 4. Do not, in rà ©sumà ©s or in other text, get carried away with capitalization. You didn’t earn a Master’s Degree; you earned a master’s degree. You didn’t study Biology; you studied biology. You weren’t Project Manager; you were project manager. (Search the Daily Writing Tips website for â€Å"capitalization† to find numerous articles on the subject.) 5. Become familiar with the rules for styling numbers, and apply them rationally. 6. Know the principles of punctuation, especially regarding consistency in insertion or omission of the serial comma, avoidance of the comma splice, and use of the semicolon. (Search the Daily Writing Tips website for â€Å"punctuation† to find numerous articles on the subject.) And if you write in American English and you routinely place a period after the closing quotation mark at the end of a sentence rather than before it, go back to square one and try again. 7. Hyphenation is complicated. In other breaking news, life isn’t fair. Don’t count on editors to cure your hyphenation hiccups for you; become your own expert consultant. (In addition to reading the post I linked to here, search the Daily Writing Tips website for â€Å"hyphenation† to find numerous articles on the subject.) 8. Avoid â€Å"scare quotes.† A term does not need to be called out by quotation marks around it unless you must clarify that the unusual usage is not intended to be read literally, or when they are employed for â€Å"comic† effect. (In this case, the implication is that the comic effect is patently unamusing.) Usage 9. For all intensive purposes, know your idioms. (That should be â€Å"for all intents and purposes,† but you should also just omit such superfluous phrases.) On a related note, avoid clichà ©s like the plague except when you don’t. They’re useful, but generous use is the sign of a lazy writer. Spelling 10. Don’t rely on spellchecking programs to do your spelling work for you, and always verify spelling (and wording) of proper nouns. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Homograph ExamplesConfused Words #3: Lose, Loose, LossBail Out vs. Bale Out

Analysis of a Business Narrative Essay Example | Topics and Well Written Essays - 1250 words

Analysis of a Business Narrative - Essay Example Both, Baidu and Google history describes the story of their origins. However, narrative style adapted to describe their history of origination by both companies, is quite different (Reissman, 1993). It is very important for any narrative to have a plot, a central idea, theme on which the entire construction of narration relies. The plot for business narratives can change according to the customer’s response and needs for that particular company. For example, if a company wants to build an emotional connection with its customers, it will try to make the narrative empathetic and would demonstrate the understanding of emotional, social and cultural values. Similarly, if a company emphasizes on the product, it will focus on its product development procedure and how that product can help provide the consumers with the solutions they want (Fritz, 2008). By keeping the above mentioned key point. Baidu search engine narrative and Google timeline is analyzed. Baidu narrative chooses an emotional plot. It shows cultural connection through one of the poem of the Song Dynasty. Then it further describes, as to how this search engine is best suited to the Chinese people as it is sensitive to the various nuances of the Chinese language. Consequently, Google narrative also builds an emotional connection with its consumers, but the style varies. ... The way the story of Google’s initial years is written, it develops a sense of familiarity for American youth. Almost every university student and graduate in America can identify the sentiments for aims, fears, and unleashed zeal to achieve targets and to find a person who shares the same dream as yours and who works along to fulfill those dreams. The story for Google tells the consumer how this conglomerate was started as a university project by two students, who were no different than the average student today. Thus, it develops a relation of similarity with it users by describing the originators as average students. The timeline mentions every person who has been associated with Google in its initial years, even the cook. This shows the emphasis on the element of respect and contribution for even the smallest participation by people who chose to believe in the company at a time when there was no guarantee of success. By telling the story of its inception in a simple manner and recognizing the input of every person, Google conveys the idea of valuing its employees and their contribution even if it’s of a meager kind. Thus, Google considers its employees as an asset, which are important enough to be mentioned in its history. The company conveys the idea of following one’s dream, even if there are numerous hardships and obstacles along the way. The story of Google is a perfect example of how a small startup, which started in a garage, has now become the world’s largest search engine. The company went against the odds, and even though there was competition present in the form of Yahoo and MSN, Google still managed to create a place for itself. Google’s startup and its values represent American culture from which

Horace Mann Research Paper Example | Topics and Well Written Essays - 750 words

Horace Mann - Research Paper Example Education is considered one of the primary needs of the society for wholesome development of the society and all its constituents. It is therefore of vital importance that children are imparted the right kind of education at the right time, to make them better citizens for tomorrow. Earlier public schools were considered as means of nurturing the talents of ‘natural aristocracy’, but Mann sought to change the notion and made efforts towards democratizing the education sector so that public schools can also prove to be useful for the larger and deserving sections of the society (Dewey, 1964). The fact that today public school education is available for everybody is a testimony to the success of such efforts from Mann. Born on May 4, 1796 Horace Mann got his initial education from the congregational church in Franklin, Massachusetts (Ritchie, 2009). For many years he practiced law, was a member of state senate for three years, when he became the Secretary of Massachusetts Board of Education in 1837. This proved to be a big turning point in his life and in the history of United States of America. Those days were known for sectarian religious education, meant for the privileged few. Mann started raising his voice against this practice and in the process ended up ruffling the feathers of a number of influential people in the society. He started advocating the non-sectarian religious education. He continued his campaign till he was elected to the House of Representatives in the year 1848, which further paved the way for the cause being taken up by him. While advocating education as a means of development Mann introduced two major goals for the twentieth century (Brick, 2005); Today, while talking about education emphasis is laid on around round development of the student. This appears to be straight out of the thoughts propagated by

Potter’s observation Essay Example for Free

Potter’s observation Essay Potter’s observation that people’s attitudes toward upholding laws is commensurate with amount of approval they have for those laws has a lot of merit (Potter 1976). Indeed, evidence to back Potter’s theory can be seen in Dread Scott v. Sanford. Seven of the nine justices on the court had been appointed by southerners, while only two members, Peter Daniel and Benjamin Curtis, were appointed by a northern president. Every justice but Curtis had been appointed by a Democratic president. All of the southerners were in favor of slavery. Meanwhile, so were two of the northerners. The only two members of the court, who were not pro-slavery, were Curtis and John McLean (Blanchard 2005). For instance, Justice Catron argues passionately against repealing the article of the treaty of 1803, which gave Louisiana to the United States. â€Å"Because it is protected by the constitution,† he says, â€Å"it cannot be repealed. † Yet, he does not argue that, because the bill of rights grants men the right to liberty, no one can oppose Scott’s liberty. He supports the parts of the constitution he agrees with, but fails to fight for the parts he does not support(United States Supreme Court 2009). Meanwhile, Justice Curtis, a northerner against slavery, argued for the constitutionality of states’ bans on slavery and on the Missouri Compromise. Unlike Catron, he was morally opposed to slavery and thus opposed upholding the Dred Scott decision(United States Supreme Court 2009). Justice McLean’s dissent provides more proof of Potter’s theory. Indeed, he argues that the court is wrong to rule against Scott, as Sanford has merely argued that Scott’s parents were slaves. The plaintiff, he says, offered no proof to show that Scott himself was not a free man or a citizen of Missouri. Furthermore, the court never cited any precedents in ruling against Scott, he said. McLean, then, was another Northerner against slavery, and he voted in favor of Scott, rather than Sanford. This would seem to give credence to Potter’s observation (United States Supreme Court 2009). Bibliography Blanchard, Kenneth. The Case. February 7, 2005. http://web. archive. org/web/20041116095630/etech. northern. edu/blanchak/pols330/the_case. htm (accessed January 24, 2009). Potter, David M. The Impending Crisis: 1848-1861. New York: Harper Collins, 1976. United States Supreme Court. Dread Scott v. Sanford: Mr. Justice Catron concurring. 2009. http://www. tourolaw. edu/patch/scott/Catron. asp (accessed January 24, 2009). —. Dread Scott v. Sanford: Mr. Justice Curtis dissenting. 2009. http://www. tourolaw. edu/patch/scott/Curtis. asp (accessed January 24, 2009). —. Dread Scott v. Sanford: Mr. Justice McClean dissenting. 2009. http://www. tourolaw. edu/patch/scott/McClean. asp (accessed January 24, 2009). .

Is an Aborted Baby Only Potential Life ? Essay -- Argumentative Persua

Is an Aborted Baby Only "Potential Life" ?    Simmons says in Personhood, the Bible, and the Abortion Debate:   The genetic definition of personhood confuses potentialities with actualities. Potentialities are certainly important but they do not have the same value as actualities. "An embryo is not a person but the possibility or the probability of there being a person many months or even years in the future," Charles Hartshorne has argued. "Obviously possibilities are important, but to blur the distinction between them and actualities is to darken counsel." The same point is made by John Stott in saying that the decision to abort for reasons of maternal health is "a choice between an actual human being and a potential human being." This sentiment prevails among millions in our country. What about abortion - does it kill a living human life or only a "potential" human life, as Simmons believes. Is it a matter of private morality, like deciding which church you're going to attend, or is it a matter of public morality - a matter of civil rights? If there's a victim involved, it's a civil rights issue. Is there a victim involved in abortion? There are many who say that there is not, that the preborn child is just a mass of tissue, a part of the woman's body. If this were the case, then no one would have any reason to oppose abortion any more than they would oppose tonsillectomies or appendectomies. But is that the case? Developments in the science of fetology have given us greater opportunities than ever to learn about the preborn. We know that the baby has a completely different circulatory system than the mother, and often a different blood type. He or she has a completely different genetic code. We know that by t... ..., Philadelphia: W.B. Sanders Co, 1954. Collins, V. J.   Principles of Anesthesiology. Philadelphia, PA: Lea & Fabiger, 1976. Hamlin, H. "Life or Death by EEG." Journal of the Amedos. Medical A's',, 1W12/84, p. 20. Hooker and Davenport. The Prenatal Origin of Behavior. Kansas: University of Kansas Press, 1952. Noonan, "The Experience of Pain, New Perspectives on Human Abortion." N.p.: A1etheia Books, 1981. p.213. Reinis, Stanislaw and Jerome M. Goldman. The Development of the Brain. Springfield, IL: Charles C Thomas Publishers, 1980. Rockwell, P.E.,M.D. Director of Anesthesiology, Leonard Hospital, Troy, NY, U.S. Supreme Court, Markle vs. Abele, 72-56, 72-730, 1972. P.11 The Silent Scream. Cleveland, OH: American Portrait Films, 1984. Tanner, J.M. and G.R. Taylor, Time-Life Books. Growth, New York: Life Science Life, 1965. p.64.

Roles of Spartan Women

Question 1: With reference to source A, what does the evidence reveal about the roles and status of women in Spartan society. In Sparta, women were well respected and had multiple roles within society. They were given more freedom than in most other Greek societies. The main reason for this was the fact that Sparta had a warrior culture and the men were away either at war or training for war. while the men were away the women had multiple roles. The most important of which was to give birth to healthy Spartan children to become warriors.Some of the other roles women had included; participating in religious festivals, and managing the kleros. As mentioned above, the most important role of Spartan women was to give birth to healthy Spartan babies to become warriors. Xenophon stated â€Å"for free women the most important job was to bear children†. In order to produce healthy children, women underwent physical training. This was because it was thought that a healthy mother would produce a healthy child. Lycurgus stated that only women who died in childbirth would be allowed to have a marked grave.Archaeological evidence has been found to support this statement. This highlights the importance of childbirth in Spartan society. From birth, mothers disciplined their children and instilled the attitudes of the agoge. They implanted the ideas of performing at perfection and were responsible for raising children to conform and be loyal to Sparta. When their sons reached the age of seven, the mothers would freely give their sons to the agoge for their military training.Women would maintain the ideologies of the agoge and Spartan society by ridiculing men that were cowards and praising those who were heroes. Plutarch speaks of this in source A. In Sparta, â€Å"marriage by capture† was thought to have been practiced. As described by Plutarch, the bride would have her head shaved, she would be dressed in men’s clothes, and she would then lie in a dark r oom. The men would then come into the room, lift her onto the bed, have intercourse with her, and then return to his normal sleeping place. t is said that these customs were practiced in order to make the man feel more comfortable about having intercourse with a woman. From this point onwards, meetings between the couple were done in secret. Xenophon suggests that this was done to build up excitement and sexual tension so that when they finally did meet, the offspring produced would be stronger and healthier as a result. There is evidence to show that Spartan women had an important role in Spartan religion. Archaeological evidence has been found at the sanctuary of Artemis Orthia.This evidence includes hundreds of votive offerings. These offering were usually lead figurines in the shape of women. It is thought that these figurines symbolised childbirth and pregnant women would make these offerings either to ask for a successful childbirth or to ask to bear a strong, healthy son. Wom en also took part in three of the major festivals that took place in Sparta; the Karneia, the Hyakinthia and the Gymnopaediae. At the Hyakinthia, women rode in ceremonial chariots, marched in procession, sung, danced and took part in sacrifices.At the Gymnopaediae, women would compete with the males in athletic competitions. Spartan women also had a small, yet important role in the Spartan economy. Spartan women were required to oversee the kleros while the men were away at war or training. This meant that the men were dependent on their wife’s efficiency in order to provide their contribution to the syssitia. Women could also inherit property from her family’s estate. However, she did not own this land. Instead this land either formed part of a dowry or was passed onto her sons.According to Aristotle â€Å"nearly two-fifths of the whole country is held by women†. The main sources we have that relate to Spartan women all have limitations. Some of the main writer s that we gain information from are Herodotus, Aristotle, Thucydides, Plutarch and Xenophon. The reliability of these sources is limited due to the fact that none of the writers were from Sparta, they are all male, and the fact that it was seen has normal to make up stories rather than tell the whole truth.Some of the information provided may have been stereotypes created in order to emphasise the warrior nature of Sparta, however the information is nonetheless useful to modern day historians. In conclusion, Spartan women were a crucial part of Spartan society. without them, there would be no soldiers for the army nor would the kleros be run smoothly while the men were away at war or in training. It is through different sources, both archaeological and written, that it is evident that Spartan women had some degree of power and responsibilities within Spartan society.

Boost Juice Essay

Background Boost Juice Bars (Boost, 2014) is an Australian food and beverage brand, which was formed in 2000 with the first store located in the capital city in the South part of Australia- Adelaide. This food and beverage business has been done well since the business has been expanded globally in Asia, Europe, and Russia and even in Middle East. Unfortunately, Boost Juice Bars stopped part of business in New Zealand in 2006 after the franchiser due to liquidation. The stores in New Zealand are sold to Tank Juice. After a year reflection, Boost Juice Bars signed an agreement to re-start the brand in the UK. Nestlà © began a range of fruit smoothies in co-operating with Boost Juice Bars since 2008 as so to expand internationally. From this time onward until July 2009, there have been stores operating in Australia, and some places in Asia. The Franchising contracts have been confirmed in Asia and Europe as part of a global expansion plan. Following by the next  four years, Boost Juice got into a franchise agreement for providing the major supply to the whole India. By the end of 2013, the company had expanded into South America and some places in Asia. Literature Review The marketing strategy (Lusch, 1987) is collected from market research and product mix, in order to maximize the largest profit and maintain the stability of the business. The marketing strategy is basic cornerstone of a marketing plan. The marketing plan (Lusch, 1987) focuses on the idea of innovation by using brand new marketing mix to target the potential customers in the market. Most competitors are vending alike products. Between Competitors have strong competitions. One of the key competences is the innovative idea about new juice. The image of Boost Juice is the design of creating fresh, juvenile and healthy theme, so as to tempt more young people. Competitor may duplicate Boost Juice Bar’s goods and plan; however, the royalty of brand is important. Even if Boost Juice Bar is glad with its present marketing campaign to hold its customers for instance the Vibe club program which the purchaser could obtain a cup of free of charge drink on their birthday. It is intelligent to make sure if customers have less interest in Boost Juice or their awareness regarding to the weak brand image. The life cycle in different stage or timeline is necessary to estimate the correct marketing mix to strengthen some customer’s insight. It is necessary to ensure to stay in customer’s mind. Boost Juice Bar has a youthful and health picture, the market segment set on the young generation. Unfortunately, it is prudent to go back over its market segments. Inspecting the possibility on attraction from people age 18 until 25 is the most significant, as this group of people far more concerned their health and nutrition, in order to have a longer life expectancy. Young people sometimes are fascinated because of Boost cup’s design and even Vibe club Program (Boost Juice, 2014). Yet, fully grown customers tend to consider more on royalty of products whether benefits can be gained. Fresh and nutrition can offer vital benefit for body. Executive Summary The advertising and promotion are fundamental with product differentiation. Modernization is a key strategy that Boost Juice should across into its cup’s design and marketing promotion. Boost utilized a brand new method to connect fresh squeezed juice and nutrition together for the young generation. For the young people, they prefer to try new and special product; boost Juice has done excellence. Luckily until now, Boost has been using the same type of marketing tools more than five years, including publicity, media coverage and interactive website to represent the brand. One of the potential troubles of Boost Juice Bar may be facing is its old marketing message to its target audience or customers. This is the main issue if customers still have strong tackiness to stick the old message to Boost Juice Bar’s brand. Hence, Boost Juice Bar re-think about its goal customers. Boost also re-plans its marketing tools to the objective customers. However now, Boost is necessary to pay more attentions by using a popular marketing method, known as E- Marketing, such as Facebook and Twitters. The social media have been acting a considerable function in many companies, including small and large firms. The marketing mix is now very useful for understanding Boost Juice’s target customer, young generations. Product Range According to the survey I collected in a store at Macquarie Shopping Centre, the products of Boost Juice Bar mainly focus on health and nutrition. The following categories are the product range. 1. Smooth – Low fat smoothies. 2. Juice – squeeze from fresh fruit. 3. Complementary Product – healthy snacks (Fresh yoghurt and muesli bar). 4. Product in supermarket – juice, frozen yoghurt, and ready- to- eat snack (such as Low fat crunchy) Situation Analysis International Environment Analysis The main purpose of Boost doing this analysis is to figure out the flaw and and strength. Boost Juice Bar has established a questionnaire on its website to find out the acumen and insight factors, in order to maximise the profit. Marketing Situation When started the investment of Boost Juice Bar (Boost Juice, 2014), the founder and Managing Director Janine Allis targets an innovative way of offering juice in the Australian market. The new kind of juice bars have to be unlike from the long-established grocery store style juice, as well as the idea of juice bars in the US existed for more than 15 years. Earlier than Boost Juice existed, there were over 2000 juice bars in the US. Janine had an insight to believe that Boost Juice would have the capacity to have more than 500 branches. According to an interview with one of the store managers of Macquarie Shopping, since 2000, Boost Juice Bar was the only one brand that had the most and biggest expansion in Australia. Boost has had around 90 stores in 2004. At the same year they qualified the number 2 leading brand VIV A Juice, which means keeping the fresh and good quality fruits. After the combination in 2000, Boost had total about 124 stores. Nowadays, Boost Juice Bar has further 300 stores worldwide. Boost Juice Bar is successful on its inventive concepts with healthy and good taste. The fruits are squeezed into juice and smoothie for being a particular product. The original and normal styles of red and green colour give customer the thought of the product which is good for health. This is very strong brand recognition. Positive and energetic staffs serve the juice with bright smile; even speak out customer’s name loudly. These can force Boost to be particular with the other competitors. The product and sales are vastly generated to form a young and create active mood to attract younger. Aside from the customer’s royalty program (Boost Juice, 2104), Vibe Club card can keep hold as many as customers Boost can, for instance the members of Vibe club card could get a cup of unpaid drink on their birthdays. Management Situation Before the development of Boost Juice, Janine Allis was a Journalist; the work experience offered precious acquaintance on business practice, in particular management. Moreover, her husband, Jeff Allis worked in a radio station that a platform enables Janine to have better understanding on Boost’s target audiences. The background of Jeff has in radio industry enables them to use marketing tools for promotion (WR,1956). Boost Juice acquired VIV A Juice Bar in 2004, they employed VIVA Juice Bar’s creator Simon McNamarra being CEO, from another juice industry (Boost Juice, 2014). An extra factor could not be uncared is franchise system for expanding its stores. The franchising system allowed Boost to enlarge at a relative small cost whereas franchisees had to invest for installation for each shop. Actually, this helped Boost with the economic stress; meanwhile the joint fee of each shop has to shell out to the head office each year so that Boost has earnings by supply the material and charge shops from administration fees. This is a steady capital from the head office that could pay out on the promotion and advertising. Branding Branding position The theme of Boost Juice Bar was healthy and nutrition food (Boost Juice, 2014), provided to customers. Boost has to deliver this message to people that health is very important now. The mainly focus is not only taste and healthy drink, but also forms an active and fresh image. By various campaign, included off-lines or even online through the entire year, Boost Juice received strong attentiveness in the public such as Poster and advertisement on TV. External Environment Analysis In fact, the old juice industry has been at the maturity stage, since many juice shops had to convent into grocery stores for stay alive. Even though Boost created innovative idea of healthy juice drinks, happened from its first shop in south side of Australia- Adelaide, the smoothies juice bar are about to arrive at the stage of maturity. The external situation analysis concerned the external opportunity and threats that might influence the juice business. The threats included changing in society, demography and culture, change in economy and technology, competitor’s activities, and rule and regulatory. For the time being, the direct competitors of Boost have less action against to its market share. Actually, competitors could duplicate any of Boost’s products, but they are not enough to handle Boost Juice’s branding positioning. The problems may be arisen from the main location in the business areas that the district of Boost Juice’s retail shop could not attain. This provides an opportunity for the small competitors. For the change influence in cultural and society, people are far more anxiety on their health, they care about the amount of nutrition. SWOT Analysis Strengths: 1. Product’s development. 2. Strong spotlight on promotion (advertising campaign) 3. High customer royalty 4. Innovations 5. well-built ability to link with customers Weaknesses: 1. Heavy concentrate on promotional activities lead to high marketing cost 2. Sales decline obviously in winter time 3. Lack of further development in product in recent year Opportunity: 1. Without robust competitors directly 2. Health conscious Threats: 1. Many roundabout competitors started selling smoothies products. 2. Customers may have less interest over the time changed. Marketing Segmentation According to the survey I collected from Macquarie Shopping Centre store, there are some possibilities of target customers of Boost Juice, including regular households market, young, teenager, and healthy diet eaters. Boost need to analyse and develop products to meet the stratification from various customers’s needs and wants. Housewives in regular household market purchase juice for their families weekly or monthly. The juice product is necessary to be healthy, high in vitamin and fresh for the family. For the young people with age approximately between from 18 until 25, some of them prefer good-looking packaging to meet their idea that â€Å"perfect and exciting eat†. Some of them would begin to think of relatively healthy way, which is supportive to their bodies. The cup’s design of Boost is completely fit for those two above types of people. For teenager with age between 15 and 18, they expected the juice drink not just tasty but also fun and attractive. They are likely to buy the prestige other than the actual product. The good taste smoothies drink and nice-looking package of product is the important keys to this group of customers. For healthy diet eaters, they would look  deeply to the ingredients of products. They will look at the quality of product more than the design and appearance of the product. Marketing Objectives The marketing objectives are integrating marketing communication campaign, the marketing objectives of Boost Juice Bars could are target customers with aged between 25 and 35, which has higher ability of income to consume better quality products, as well as engage with new customer and retain the current ones by the social network. Strategies The marketing schedule of Boost consisted promotion and advertising, braining new ideas regularly, and seeking new customers through interactive program to connect with customers. Marketing Mix Marketing Mix is about what to use unlike marketing tools to meet the goal (WR, 1956). Normally, Marketing Mix is the mix of 4Ps (Lee, 2009). 4Ps are about the features of products; Price is how to set up the price strategy; promotion, such as advertising and public relationship; and place such as locations which is very critical in retail business. Product differentiation was very significant (WR, 1956), so innovative needs can be frequently carried out. Those factors were fraction of a general scheme of competitiveness. Being the most accepted smoothies in the market for over 11 years, customers who love trying new things; innovation could hold customers. In order to create a centre of attention of the new age level of customers from 24-35, TV commercial is significant to make awareness to people. The alternative factor is social Network, such as Facebook. None of people deny such social media became the most popular marketing tool for companies to interact with their target audien ces. Boost Juice should post more posts on Facebook and uploading up the â€Å"Today’s specials† on Twitter account. By not only utilizing those as a stage to keep contact with customers, but Boost also update customer’s needs for improvement. Boost’s target market are chiefly young people within 15 and 25, the rate of using social media is extremely high. The cost should be demonstrated effectively by using free media source, such as Facebook’s Page and writing blog. One of  the 4Ps – place, this can also be location. As mention before, Boosts are mostly residing in the high quantity of customers in business areas. These absolutely make attention more on customers; however, the cost of problem is very high. Hence, this do not fulfill as many customer’s wishes as possible. The potential approach in the place is special designon public transport, such as mini bus and taxi, which is like concept to Munch Lunch Van. Customers have to give a call for service in advance. The mobile van can go to the place where shop is not nearby. Doing the juice business, Boost should treat each product’s price as a standard. A price cut may cause low quality for ensuring the quality of product offered. On the other hand, the cause of Boost Juice has pretty high proportion of marketing expenditure and leasing cost. Hence, Boost tried to provide more benefits to customers. For example, free drink to allocate on street for promotion. The price discount could be offered in the alterative way. Something like buy 2 gets 1 free or jumbo size can enlarge the sales for profit margin. Product Differentiation and the Product Life Cycle In a market, there are many companies are all making related products; product differentiation is a real approach to analyse (WR, 1956). Refer to an academic journal (GS, 1981), extensive reference have been made; Armstrong, Brown and Adam had pointed out references detailed points. The product life cycle illustrates the alteration of a product from development and popularity, follow by maturity and even decline (GS, 1981). Boost illustrates the outlook of its business through product life cycle, in order to keep the position in the market and maximise the profit. The 4Ps comprise (Internal Marketing, 2004) the Product to understand product’s special and exclusive features, Price is referring to pricing plan), Promotion is about how to let people know the product, such as advertising and public relation, and Place is about distribution that the quality product allocated to different branches. The branch with more customers should have more sources to produce more products. Measures of Success According to an interview with a brand manager, the marketing research company called ACNielsen, which has been working in the area of media, entertainment, finance, and hospitality, revealed Boost Juice operated  several countries and served variety of industries, adjust Boost’s needs to measure its marketing outcome. The professional research of companies provided definite view of what is going to be happened. It has a leading of role in sharing of information in TV commercial. The methods of collecting data consisted retail forecast, consumer panels, and marketing investigate. Also common work included merchandising in goods, modeling and analytics, decision marking, and merchandising goods. Recommendation Social media is now being a new marketing tool to hold with customers preferably. Boost Juice maintain innovation as the main type of competence. A qualitative study is necessary to move toward with Boost Juice that the audience is necessary to recognize the right view. Conclusion For being successful, Boost Juice can not be described as lucky. When it comes to the founder Janine Allis’ passion in providing healthy and nutritious drink to this country, she is smart to target on the brand positioning to the right target customers by using the correct marketing tools. In overall, Boost is still having large room for growing, unfortunately, over the time passed by, the external environment, such as target customers are changing. Parts of fans have already become mature. Boost Juice Bar have to be more innovative deal with the problem of market change to preserve existing customers and attract more new customers. Reference Boost Juice, 2014, < http://www.boostjuice.com.au/> GS Day, 1981, â€Å"The product life cycle: analysis and applications issues.† The Journal of Marketing, vol.45, no.4 Internal Marketing website, 2004, Lee Goi, Chai, 2009, â€Å"A Review of Marketing Mix: 4Ps or More?† International Journal of Marketing Studies, vol.1, no.1 Lusch, R.F., and V.N. Lusch, 1987, Principles of Marketing, Kent Publishing Company, Boston, Massachusetts WR Smith, 1956, â€Å"Product differentiation and market segmentation as alternative marketing strategies.† The Journal of Marketing, vol.21, no.1

Free Essays on The Theme Of Family In “A Raisin In The Sun“

The Theme of Family in A Raisin in the Sun by Lorraine Hansberry â€Å"A Raisin in the Sun† is a play set in the 1950’s, as was the beginning of the Civil Rights movement. Despite critics, the play received rave reviews. It dealt with issues that would divide Americans during the 1960’s. A Raisin in the Sun can be viewed as a celebration of the African-American family. Hansberry’s â€Å"A Raisin in the Sun† demonstrates the strong family unity that is essential in the play. Hansberry wanted to honestly portray a black family’s life in all its variety (Tripp 65). The family in her play, the Youngers, grew up as she did, on the south side of Chicago, Ill. Hansberry based A Raisin in the Sun on her knowledge of life in Chicago’s black ghetto and the families to whom her father, a successful real estate broker, rented low-income housing (Leeson 1). Three generations of the Younger family depicted in the play differ in dreams, speech patterns, and religious, musical, and stylistic preferences (Carter 45). One can understand this situation because it is likely to happen in their own families, no matter the race. The play begins as Lena, also known as Mama, learns that she will be receiving a check of $10,000 dollars from her late husband’s insurance. The Youngers all have their own ideas on how to use the money, which causes conflict among each other. To help her family, Mama wants to make life for her family better by taking them out of their small cramped apartment and getting a new home. Lena wants to provide the possibility for change in their lives through the legacy of her late husband, Big Walter, and his insurance money (Scanlan 112). Beneatha, her daughter, wants to use the money for medical school and Walter, her son, wants to open a liquor store, believing that by opening his own business, the family would prosper and it would also boost his confidence by providing for his family like a man shou... Free Essays on The Theme Of Family In â€Å"A Raisin In The Sunâ€Å" Free Essays on The Theme Of Family In â€Å"A Raisin In The Sunâ€Å" The Theme of Family in A Raisin in the Sun by Lorraine Hansberry â€Å"A Raisin in the Sun† is a play set in the 1950’s, as was the beginning of the Civil Rights movement. Despite critics, the play received rave reviews. It dealt with issues that would divide Americans during the 1960’s. A Raisin in the Sun can be viewed as a celebration of the African-American family. Hansberry’s â€Å"A Raisin in the Sun† demonstrates the strong family unity that is essential in the play. Hansberry wanted to honestly portray a black family’s life in all its variety (Tripp 65). The family in her play, the Youngers, grew up as she did, on the south side of Chicago, Ill. Hansberry based A Raisin in the Sun on her knowledge of life in Chicago’s black ghetto and the families to whom her father, a successful real estate broker, rented low-income housing (Leeson 1). Three generations of the Younger family depicted in the play differ in dreams, speech patterns, and religious, musical, and stylistic preferences (Carter 45). One can understand this situation because it is likely to happen in their own families, no matter the race. The play begins as Lena, also known as Mama, learns that she will be receiving a check of $10,000 dollars from her late husband’s insurance. The Youngers all have their own ideas on how to use the money, which causes conflict among each other. To help her family, Mama wants to make life for her family better by taking them out of their small cramped apartment and getting a new home. Lena wants to provide the possibility for change in their lives through the legacy of her late husband, Big Walter, and his insurance money (Scanlan 112). Beneatha, her daughter, wants to use the money for medical school and Walter, her son, wants to open a liquor store, believing that by opening his own business, the family would prosper and it would also boost his confidence by providing for his family like a man shou...

Homogeneous Definition and Examples

Homogeneous Definition and Examples Homogeneous refers to a substance that is consistent or uniform throughout its volume. A sample taken from any part of a homogeneous substance will have the same characteristics as a sample taken from another area. Example Air is considered a homogeneous mixture of gases. Pure salt has a homogeneous composition. In a more general sense, a group of school children all dressed in the same uniform may be considered homogeneous. Antonym In contrast, the term heterogeneous refers to a substance that has an irregular composition. A mixture of apples and oranges is heterogeneous. A bucket of rocks contains a heterogeneous mixture of shapes, sizes, and composition. A group of different barnyard animals is heterogeneous. A mixture of oil and water is heterogeneous because the two liquids do not mix evenly. If a sample is taken from one part of the mixture, it may not contain equal amounts of oil and water.

Marketing campaign by Easyjet Assignment Example | Topics and Well Written Essays - 1500 words

Marketing campaign by Easyjet - Assignment Example Marketing campaign by EasyJet The British airline, EasyJet Airline Company Limited with headquarters at London Luton Airport. It is the largest airline of United Kingdom in terms of numbers of passengers it carries and in terms of its operation in scheduled services domestically and internationally on over 600 routes in around more than 30 countries. Its parent company is EasyJet plc which is listed in London Stock Exchange. It is a component of FTSE 250 Index. EasyJet made a combination of integrated marketing communication strategy to gain competitive advantage over its rivals in the marketing for low cost aviation. EasyJet Airline Company Limited is a successful and great example of European airline. It has made successful e-marketing campaigns. EasyJet launches its website as www.easyjet.com. The web bookings grew from zero to 26 percent of business within a year. Over the period, EasyJet became the first airline making more sales on internet than through normal television reserv ations. It recorded regular online bookings of around 80 percent which is the highest proportion of online sales for any airline in the world. EasyJet became a paperless company holding powerful electronic infrastructure which resulted in low administration costs, more responsive decision making and better management information. EasyJet uses sponsored links when a user uses search engine to research a flight to prompt them directly to visit the EasyJet site by clicking to it. It also send email newsletter to customers to encourage them to click through website for generating sales. It sells flights online to both business travellers and consumers. Customers also get themselves served on easyJet.com through review of frequently... A contribution to the profitability of business is always the ultimate aim of e-commerce. Leading companies, to access it, set an internet contribution target to achieve certain proportion of sales via the channel. When EasyJet launched its e-commerce facility in 1998, it sets an internet contribution target of 30 percent by 2000. To achieve this, they put the resources and communication plan in place and their target was reached by 1999. Assessing business contribution becomes difficult to a company who is not selling its products online. The role of internet to influence purchase should be judged. Contributions of service from e-channels are required to be assessed. The market share should be increased by EasyJet through serving its services to all the government agencies and offices and also focussing on customers who want the services at low prices. For serving the services to customers at low prices company should take some serious steps and should manage the flow of customers o nline rather than the traditional desk system. Elimination of middlemen will not require EasyJet to pay any commission to any travel agencies and agents and this strategy help the EasyJet to reduce its costs and also to serve its customers in a better manner.

Innovation in organizational structure Essay Example | Topics and Well Written Essays - 1750 words

Innovation in organizational structure - Essay Example It also reflects similarities with other aspects of Lewin's general model of change. For example, the planning stage can be described as a period of unfreezing, or problem awareness, the action stage as a period of changing or trying out new forms of behavior in an attempt to understand and cope with the system's problems and the results stage as a period of refreezing, in which newer forms of behaviors are tried out on the job and, if successful and reinforcing, become a part of the system's problem-solving behavior. Action research is generally problem centered, client centered, and action oriented. In this process data are not simply used to compile a written report but they are actually fed back in open joint sessions, and the client and the change agent work jointly for identifying and ranking specific problems, for devising methods of finding their real causes, and to develop plans for coping with them practically. Scientific method that includes data gathering, forming hypothe ses, testing hypotheses, and measuring results is an integral part of this process. Action research also sets in motion a long-range, cyclical, self-correcting mechanism for maintaining and enhancing the effectiveness of the client's system by leaving the system with practical and useful tools for introducinbg changes. (Lewin, 1946) It can be described as an problem-solving process involving four statges. It is generally used in quality control.

SOCRATES AND THE MEANING OF PHILOSOPHY Essay Example | Topics and Well Written Essays - 1750 words

SOCRATES AND THE MEANING OF PHILOSOPHY - Essay Example Socrates is the kind of man who will die for what he thinks is right. Plato’s Apology describes Socrates’ identity and philosophy through narrating his trial. Socrates dies for his philosophy because he knows that he is doing the right thing for society, not just for himself, where his interest is simply helping others to know the truth. He does the right thing for a society that needs a â€Å"gadfly† which will stir it to constant self-assessment (Plato, n.d., p.16). In the first section of the paper, I explain Socrates’ philosophy, specifically irony, method, and ethos, and how Socrates’ statement, â€Å"The unexamined life is not worth living,† is related to these three components. In the second section, I reflect on what I think philosophy is and why it is important. Socrates’ philosophy uses irony and logical methods to promote ethos, or the character of a good man with a good life, and his philosophy helps me define philosophy as the study of general and specific problems that can help people live a good life. Socrates’ philosophy is sometimes called Socratic irony, where the irony is that when a philosopher starts with the admission of his own ignorance, he actually exposes the ignorance of others. In Apology, Socrates criticizes the Sophists for using logos without examining the ethical value and consequences of their arguments. He says: â€Å"†¦but I know that their persuasive words almost made me forget who I was – such was the effect of them; and yet they have hardly spoken a word of truth† (Plato, n.d., p.3). He alludes to Sophists because they can be tremendously persuasive enough that some people overlook the weaknesses of their arguments. Forgetting oneself refers to forgetting one’s ability to think critically in response to the persuasive tactics of the Sophists. The verbal irony is that Socrates is not affected at all by the Sophists. Instead, the more that he ta lks to them, the more he exposes their ignorance through exposing the fallacies of their arguments. Socrates uses verbal irony to highlight that Sophists are not after the truth, and yet they ironically sound truthful to others who do not examine their lives anymore. Moreover, one of the greatest ironies in his philosophy is his argument on wisdom. Socrates does not claim to know everything, and yet by saying he does not know anything, he is wiser than the rest because it opens him to knowing more. He is right to compare himself to a â€Å"gadfly† because he exists for the main purpose of stirring the Greek society. He is like a gadfly that aims to stir the society which is â€Å"like a great and noble steed who is tardy in his motions owing to his very size, and requires to be stirred into life† (Plato, n.d., p.16). When the prophecy says that Socrates is the wisest of all, it does not mean that Socrates holds the most knowledge of all fields, but that he is open to l earning more through his critical and inquisitive approach to learning. As a gadfly, he is ironically a small being in society in terms of wealth and social connections, and yet, he has the ability to stimulate deep philosophical questions amongst his people. Another example of irony comes from Socrates’ accusers. They accuse someone of something that they know little of. Socrates provides the example of Meletus. He says that Meletus is the â€Å"doer of evil,† wherein â€Å"the evil is that he makes a joke of a serious matter, and is too ready at bringing other men to trial from a pretended zeal and interest about matters in which he really never had the smallest interest†

How to Become an Effective Hospice Nurse

How to Become an Effective Hospice Nurse Hospice nursing is an occupation that few people know about. Although the process of getting into this occupation is quite simple, there is a lot of work to be done in this growing field. Almost anyone can get a degree in nursing, but it takes a special kind of person to be a hospice nurse. This is because hospice nurses deal with the emotions the come with caring for terminally ill patients every day. How to Become an Effective Hospice Nurse Hospice nursing is an occupation that many people dont know about, although it deserves as much credit and awareness as any other nursing position. Many hospice nurses go to great lengths and make huge sacrifices in order to get this position, and the process to do so is very intricate and can be confusing. Nursing is a profession that takes a special kind of person, especially hospice nursing, because their job is to assist a patient and the patients family through a death. In todays healthcare situation, there is a rapidly increasing shortage of nurses. This is due to the fact that most registered nurses are retiring all at once, and there is no one there to fill their shoes. It is not uncommon to go to the doctors office and not give a second thought to the nurse seen before and after the doctor. This is part of what makes hospice nurses different. They form a close relationship with not only the patient, but the family as well. As with any medical profession, it can be difficult to understand how a person went about obtaining their career. There are many routes available, along with characteristics that make up a good hospice nurse. Essential Question How does a person become an effective hospice nurse? Supporting Questions What schooling is required, and what kind of classes should be taken? What kind of certification is needed, and how is it obtained? What is the job outlook, and why is it like this? How will having certain characteristics and specific skills benefit? What schooling is required, and what kind of classes should be taken? To be accepted into nursing school, a person has to have a high school diploma. Taking classes in math, biology, and chemistry while in high school help build a strong application, as well as being able to speak a foreign language. Someone looking into being a registered nurse can choose one of three options when it comes to finding a program. The first option is to get a four-year bachelors of science degree in nursing. This is offered by more than 700 colleges. The second option is to get either a two-year or a three-year associate degree in nursing, and this is possible at 850 community colleges. The final alternative would be to go through one of the 70 diploma programs available at some hospitals, which takes about three years (Education and Training, 2009, p.3). Regardless of which path is chosen, all nursing education will involve supervised clinical and classroom instruction. Anatomy, physiology, microbiology, chemistry, nutrition, psychology, and behavioral sciences are some of the classes that are commonly taken by nursing students (Paying Your Dues, 2010, p.1). It is important to take math, biology, and chemistry in high school because even if they cant be taken as college credit, they are still crucial preparatory classes. They will serve as the basic foundation for starting out in nursing education. Being able to speak a foreign language is helpful as well, because people from all backgrounds and cultures need medical help and deserve the right to speak in their own language. This is especially true in the hospice area of nursing because most patients are being taken care of in their own homes, and need the comfort of not having to be stressed about what languages their nurse can or cannot speak. One of a nurses main duties is to serve as a central communicator between the doctor and patient. The best option to choose when picking a nursing program is getting a four-year bachelors of science degree (BSN). It used to be that a nurse with an associate degree could get a job at almost any hospital. However, times are changing and it is now p referred that nurses have a four-year BSN. It is important for all of the programs to have experiences in clinics in all different settings because it provides students with a chance to learn about multiple areas of healthcare. For instance, a person could be planning to have a career in geriatrics, but after spending hours at a nursing home for a clinical, they might completely change their mind. What kind of certification is needed, and how is it obtained? In the United States, all hospice nurses must be registered nurses in addition to being certified by their states health department as a hospice worker. In order to become a registered nurse, a person must take and pass a national examination after graduating from a school of nursing (Education and Training, 2009, p.3). This examination is called the National Council Licensure Examination, or NCLEX-RN (Licensing and Certification, 2010, p.7). It is mandatory for all registered nurses to renew their license periodically, and some states require continuing education. This test is administered electronically, and is multiple-choice. Students usually begin studying for it in their final year of nursing school. Results are sent by mail and arrive five to eight weeks after the testing date. Being certified by the state health department as a hospice worker is important because it ensures that only nurses trained for this field will be entering palliative situations. If this requirement wasnt in place, any registered nurse could go into a home and perform hospice work. It is because of this rule that patients and families can feel confident that they will receive the best care. The National council Licensure Examination helps weed out the students who arent quite ready to start their career in nursing, and need a little more time to study. The students who dont pass can continue to study and try again the next time the test is administered. What is the job outlook, and why is it like this? Registered nurses have more than 2.5 million jobs in the United States. This is expected to hold through and only increase until at least the year 2016. The growth of healthcare in general and the needs of a quickly growing and aging population will raise the demand for registered nurses. The Bureau of Labor Statistics says that more new jobs are to be created for registered nurses than for any other occupation (Employment Outlook, 2010, p.4). The number of elderly is increasing rapidly, which creates many new jobs for hospice nurses. Another reason is because patients are becoming more and more okay with the idea of in-home care, and are actually starting to prefer it. Technology is supporting this by allowing nurses to deliver complex treatments away from hospitals. As interest in the field of hospice nursing grows, so do the opportunities. Right now there are two programs in the United States that provide masters degrees that focus on hospice care. One is at New York University, and the other is at Ursuline College, which is in Pepper Pike, Ohio. However, once this career takes off, there will hopefully be more masters degree programs available that specialize in hospice nursing. How will having certain characteristics and specific skills benefit? Hospice nursing includes 24-hour availability, pain management, and family support combined with compassionate listening and counseling skills (Hospice/palliative care nurses, p. 1) . According to Theresa Valiga: Nursing is a profession that challenges a person intellectually, physically, and emotionally. But it is also a profession that is incredibly rewarding. Nurses are with people during every major life event from birth to death. They have the privilege of being quite intimate with strangers. They are well-respected and they make a real difference in the lives of people and communities. Who could ask for more from a career? (p. 1) Like she said, a hospice nurse needs to not only be able to handle the physical stress of the everyday work, but also the emotional stress. One of the main goals of hospice nursing is to find out the patients last wishes and make sure they are carried through and communicated to the family (A. Fredericks, personal interview, December 9, 2010). On average, hospice patients die within a month of enrolling in a hospice program. Because of this fact, hospice nurses need to have skills to deal with spiritual and culturally sensitive patients. They also need to be able to lift patients or help them bath, sit up, get out of bed, or walk. Sometimes the patients are moody, confused, and uncooperative. Communication is a huge key in hospice nursing, because it is the nurses job to observe the patients condition and report it to the doctors, as well as the patients emotional needs and wishes to the family. How does a person become an effective hospice nurse? The first step to becoming an effective hospice nurse is getting a bachelors of science degree from a four-year nursing program. After that, the National Counsel Licensure Examination needs to be passed, as well as registering with a state health department as a hospice worker. A masters degree may be obtained specializing in palliative care. Amy Fredericks, a hospice worker encourages nursing students to continue on past their registered nursing licenses while they are free and not tied down by family and career (Personal interview, December 9, 2010). An effective hospice nurse can walk out the door at the end of the day and know they made a difference, whether it be through making someone smile or teaching a family member how to care for their loved one. As a hospice nurse, it is important to be caring, compassionate, and knowledgeable in order to provide the best care for the patient. Annotated Bibliography Hospice/palliative care nurses. (n.d.). Retrieved from http://www.nursesource.org/hospice.html. This source have me specific information about hospice nursing and more details on the day to day experiences. Hospice nurse. (2010, April 14). Retrieved from http://www.princetonreview.com/Careers.aspx?cid=177. This source was helpful because it talked about the educational steps needed in order to become a hospice nurse. Kathy, Initials. (2009, January 7). Home health nursing. Retrieved from ultimatenurse.com/171. This source provided me with information about how hospice nurses serve as the prime communicators between doctors and patients. Occupational outlook handbook. (2009, December 17). Retrieved from http://bls.gov.oco.ocos083.htm. This source helped me see the statistics from the Bureau of Labor and analyze the outlook for hospice nurses. Registered professional nurses. (2009, February). This source provided me with information about the working conditions of registered nurses as well as education and training and personal qualifications.

Enhanced British Parliamentary Papers on Ireland, 1801-1922 :: Government Politics Political Essays

Enhanced British Parliamentary Papers on Ireland, 1801-1922 The British Parliamentary Papers on Ireland (BPPI) are an indispensable primary source for virtually every historian (and many non-historians) working in most fields of Irish history, and the history of Anglo-Irish relations, during the period of the Union (1801-1922). We have identified some 13,700 official publications relating to Ireland from the House of Commons[1] Sessional Indexes for this period, ranging in scale from short bills of a few pages and reports, to the massive social inquiries with volumes of minutes of evidence exemplified by the decennial censuses, the Poor Inquiry Commission (1836) and Devon Commission (1845) reports, each of which were multi-volume documents covering thousands of pages. Subjects covered by BPPI range from government, politics and administration, to finance, agriculture and industry, communications, emigration, social conditions, poor relief and health, population, law and order, education, cultural institutions, religion and language. The types of evidence contained are extremely varied, from statistical series and accounts to lightly- or unedited transcripts of emigrants’ letters and witness interviews from across the social spectrum. Obviously the BPPI are elite documents, created by the Government, Parliament and state agencies for the purposes of governance, administration, and the creation of official knowledge. This naturally implies an official bias in what was thought relevant of observation, what data was collected, and what was selected for publication. The principal value of the BPPI might thus be taken to lie in what they tell us about governing knowledge, preoccupations, strategies and ideologies – all crucial in themselves for an understanding of the British-Irish relationship in the period between the Act of Union and the Irish Revolution and the partition of the island in 1919-22. But the BPPI can also provide us with much more than the ‘official view’. British governance of Ireland took place in the context of executive responsibility to Parliament, a body which contained growing numbers of oppositional and nationalist Irish members who could demand returns of official data and serve on committees and commissions of inquiry, and beyond Parliament (however imperfectly) to an Irish as well as a British public opinion, increasingly conscious through the burgeoning popular press of the proceedings of Parliament. Irish newspapers, for example, carried not only verbatim accounts of parliamentary debates, but long extracts from the BPPI, and debated their findings and implications in editorials. The BPPI were very much part of the public life of 19th and early 20th-century Ireland.