Most Memiroble Holiday Essay Example for Free

Most Memiroble Holiday Essay Put muscle into your writing by using strong verbs. This is a good, rowdy starter in which students are encouraged to think about specific verb choices and act them out. Then it’s onto the nitty gritty of replacing the verbs with their own selections. Stretch this resource by getting students to take a ploddy passage from a text and jazz it up. (The Curious Incident of a Dog in the Night-time might provide you with some simple text to play around with. ) http://www.randomhouse.co.uk/curious/ For another ‘brass tacks’ starter, have a look at Varying your sentences. This resource capitalises on the old ‘cat sat on the mat’ sentence and takes students through various sentence types. The extension task gets students to create their own sentences and find and label some gruesome examples from Pat Barker’s Regeneration. Sentence lengths and interesting vocabulary is a versatile resource. Use it as a stand-alone homework task or cover lesson, or get students into groups/pairs and have them produce some shared writing. Extend by getting students to finish the story or challenge them to write a piece of flash fiction in which they must re-tell the story in no more than 50 words. (Refer to back editions of Mslexia magazine or http://www.fishpublishing.com/ for examples of good flash fiction.) For a good whizzy stand alone or speaking and listening starter, try Magnet activity – bag of tricks. Use the list of objects to inspire creative writing or original speaking and listening. Click the Information button on the resource for activity ideas. Exploring effects with sentences. This Syntex activity is a great way for students to experiment with making sentences more effective. Students need to sequence the words and add the correct punctuation. Detailed instructions are available in the accompanying PDF file. If you want a good way to introduce students to narrative structure, try the Narrative structure matching activity. Cut out the cards or go whizzy with the Flash matching activity. Adapt this for a library lesson by getting your students to categorise various texts according to structure, or find their own examples of books that are structured in an interesting or unusual way. Preparing for narrative writing comes complete with a Tweakit and contains some lovely ideas for screenplays and novelisations. Great as a Media/Drama tie in, you could focus on the pluses and minuses of each (‘What does the book have that the story doesn’t?’ and vice versa.) For a simple, useful, one page set of ‘reminders’ use Creating a setting for students to refer to during the writing process. In terms of ideas for the task in question, you could get students to bring in their own photographs, get out and about with a camera or download an atmospheric scene from www.flickr.com. Ideas / the planning stage: If you’ve got a class of ‘rush at it’ students and want to slow them down and draw attention to planning, then have a look at There’s more to original writing than just writing stories which lists a number of creative approaches to choose from and gives students ownership of their writing. The planning box means that students have to think before they leap. Creative writing task would be ideal for a higher set or gifted group of students as it leaves things nicely open. It’s a simple one page sheet in which students mix and match the various ‘elements’ and come up with some ideas for a poem, short story or piece of descriptive writing. There’s plenty of scope for you to amend/stamp your individual mark on things and this resource will ensure that you don’t straightjacket your students or get 30 identikit responses that will reduce you to tears. Original writing suggestions. This is a collection of ideas and teachers’ tips taken from several different staffroom threads on the topic. It’s a great place to start if you’re looking for GCSE coursework inspiration. The writing stage: Describing a beach or holiday memory. A lovely descriptive writing resource based around re-creating a holiday memory (ideal for Key Stage 3). It uses snippets from Dylan Thomas’ ‘Holiday Memory’ and incorporates some marvellous, moody, seaside photographs. This could be extended to form a piece of travel writing or adapted and tweaked for Key Stage 4. Writing a short story comes complete with a Tweakit and supplies students with a recipe for writing – page 1 in particular, is useful for helping students hone/focus on their planning. Wild week creative story writing – a booklet (ideal for KS3) presenting students with a series of strange and magical incidents guaranteed to inspire creative responses. Tips, tick lists and AFL strategies Writing checklists – a set of handy checklists for a range of writing approaches. Ideal for incorporating AFL into your lessons. Original writing – things to remember! A fantastically handy PowerPoint this (ideal for use before students begin writing or after the completion of a first draft). Walk your class through the down-to-earth advice on structuring sentences, putting paragraphs together and using vocabulary effectively. Still more†¦ English teaching online – the one with all the original writing. Some great advice from published writers including David Almond and Darren Shan: http://www.teachit.co.uk/custom_content/newsletters/newsletter_sep06.asp

Burberry Market Position and Competitor Analysis

Burberry Market Position and Competitor Analysis Ans: Burberrys target customer is someone who wants luxury while being functional. The brands point of difference with other luxury brands is that they could be luxury, aspirational, and functional. Burberry decided they were going to reach these customers from Bravo identifying their niche between labels of Polo Ralph Lauren and Giorgio Armani on the apparel side, and between Coach and Gucci on the accessories end. The Burberry team priced the products between these price points to reach consumers. Burberry wanted to create the image of accessible luxury. The characteristics of a market are assessed through various models such as analysis of Porters five forces of competitors analysis. Here, we view Burberrys market positioning through its competitors analysis. Burberrys products include continuity products which have a product life cycle of a few years, and fashion products which are designed to respond to a fashion trend. Therefore, the market positioning of the Burberry is unique and varies as it targets trendy as well as classic customers. Burberry targets all its customers through a common theme of functional luxury. Burberrys main competitors include Coach, Armani, Gucci, and Polo, all of which are among top fashion brands in UK and globally. Coach and Gucci, both are more focused towards fashion accessories while Polo and Armani are more focused towards apparels; although all have a range of products in both apparel and accessory categories. Burberry has positioned its brand in the minds of consumers to be functional luxury. Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products have life cycles that are expected to last for a number of years. Burberry also has three primary collections: womens wear, menswear, and accessories. With so many different products offered in different collection and the fashion vs. continuity of Burberry products the product mix is very great. This contributes to the positioning of the Burberry brand. Burberry has received awards for the Contemporary Design Collection of the Year and the Classic Design Collection of the Year. This illustrates how diverse the Burberry brand is Therefore, the market positioning for Burberry varies. Burberry can appeal to the hip 25-year-old man or the conservative 65 year old man. However, many Burberry ads feature younger models. Recent Burberry ads have featured everything from a British landscape with aristocratic looking models to edger ads with models in bikinis. Taking all of this into account, Burberry is targeted towards many different segments of the population with one common theme, functional luxury. Burberry has many competitors that include: Coach, Polo, Armani, and Gucci. Relative to that of Burberrys competitors, they have positioned themselves very well in the minds of consumers. Coach primary positioning is on handbags. While Coach also carries other accessories that range from watches and shoes to scarves and dog collars, Coach remains primarily in the accessory end of fashion. Coach was also not even a player in the top 10 luxury goods players. However, Coach held 6% of the accessories share and in a price comparison was more on the low end of cost for accessories. This does not however reflect Coachs marketing positioning. Coach is just simply more affordable and more accessible to the general population. Polos marketing positioning is centered more towards clothing. While Polo was a number two player in the top luxury brands they captured the most market share for apparel, however, lower priced than Burberry. The Polo brand has great brand equity and is very well established in the minds of consumers. Armani, another competitor or Burberry, placed 8th in the top 10 global luxury goods. While Armani really only focuses on apparel the brand still maintains a strong luxury position in the market. Gucci also placed in the top 10 global luxury goods. Guccis marketing position is towards luxury accessories. They captured 12% of the accessory market share and were the highest priced brand for accessories. Overall, Burberrys competitive positioning is suitable over the long term. While brand like Coach and Gucci focus more on accessories and Armani and Polo focus more on the apparel market, Burberry has succeeded in penetrating both the accessory and apparel market while remaining a luxury good. Burberry has also succeeded is positing itself between brands such as Polo Ralph Lauren and Armani in apparel, and between Coach and Gucci in accessories. Burberry also has many different lines within the Burberry brand. This allows for more high-end goods and goods that would be feasible for purchase by the general population. Burberrys positioning of functional luxury is extremely competitive and will sustain over the long-term. Q2. Is Burberrys competitive position sustainable over a long term? Why? Ans: Burberry, initially Burberrys was popular amongst the British Royalty during the 1900s for its original designs and uncompromising quality. Thereby, the brand increasingly became a symbol of both luxury and durability. However, during the mid-90s, the company started facing several strategic and structural issues. In spite being a profitable business the earning quality was low. The brand came to be perceived as stodgy-looking and conservative, and skewed to a older customer-base. However, reinvention of the brand took place when Rose Marie Bravo came on board as the chief executive, with the basic motive to transform Burberry from a tired outwear manufacturer into a luxury lifestyle brand that was inspirational, stylish and innovative. The following measures were taken: Recruiting people, who were experienced and skilled in the field, thereby made a A-list industry talent team. Changing the name from Burberrys to Burberry and a contemporary logo and packaging was introduced. Repositioning the brand between cutting-edge fashion and classics. Burberry was positioned as a aspirational as well as functional brand and represented accessible luxury. The product line was upgraded and Burberry came up with three primary segments: Womens wear, Mens wear and accessories. Burberry expanded its portfolio in two segment: low priced labels including Thomas Burberry (in Spain and Portugal) and Burberry Blue and Black labels (in Japan) mainly to appeal younger, more fashion conscious customers and the high-end label Burberry Prorsum to position itself in high-profile luxury market. Advertisement campaign including Stella tenant, featuring a British aristocrat and model Kate Moss featuring the modern, fashion-oriented side. The check prints were an integral part of Burberry design pattern, and accounted almost 25 percent of companys revenue from check products. It also launched Burberry Brit, a new perfume line featuring a check design bottle. Thereby, Burberry positioned itself as a brand between lifestyle and fashion brand. Thus Bravos team brought Burberry from a broken position to a popularity stage. Thus, Burberry holds a competitive edge and positioning in the market. This competitive position for Burberry is sustainable over the long term due to several reasons. Not only due to its particular price points, but Burberrys intensive consumer surveying is also important. Burberry has consistently focused on remaining true to their core brand values and heritage to the Burberry brand. Burberrys market share in 2001 as rated against the top 100 luxury goods players was 5.2%, putting them in 4th place overall. This compares with 14.4% market share for LVMH (1st), 9.1% for Polo Ralph Lauren (2nd), and 4.4% for the Gucci Group (5th). Armani falls short with a smaller percentage (3.5%) of the market. Coach is far below these and does not appear on the top 10. If you compare by the type of luxury good; in accessories: Gucci is at 12%, Coach at 6%, Polo at 4%, and Burberry at 4%. And for apparel considerations: Polo is at 9%, Burberry at 3%, Armani at 2%, and Gucci at 1%. It is clear here that these distinctions occur based on the depth and width of each companys product line. Coach sells far more accessories (i.e. leather goods) than clothing, and Polo sells far more clothing than accessories. Burberry is almost balanced, and sells an equal amount of both, on their 2003 annual report Burberry shows almost even income from womens wear (33.3%), menswear (27.4%), and accessories (28.6%). For this reason, Burberrys competitive position is sustainable, as they have a decent demand for both accessories and apparel. Q3. Bravos team is currently carrying out several initiatives including multiple collections, multiple channels and multiple licenses. What is the role of each of these initiatives in Burberrys overall business model? Ans: Multiple Brands Burberry created multiple brands (Prorsum, London, Blue and Black, Thomas Burberry) to attract certain kind of customers whom they were not targeting initially and to cater certain characteristics of certain customers. This idea supports Bravos goal to attain new customers along with retaining old customers For example, Burberry London was offered as a lower-priced label designed to appeal to a younger, more fashion-conscious customer. Blue and Black is sold in Japan, for younger individuals, and is a foreign product that diversifies the product risk. Burberrys Prorsum product line was introduced to secure their positioning in the niche and luxury market. It shows consumers that Burberry competes with the latest fashions, and represents the highest end of luxury items. Prorsum was used to show the Burberry brand as luxurious and according to Bravo, the Prorsum introduction was created to tell people that something new was happening at Burberry. The idea was to introduce a high-profil e, high-end brand, and do it in a first-class way, by putting it in the best stores in the world. The intended role for Burberrys collections (Womens wear, Menswear Accessories) was due to extensive consumer research to also help recruit a newer consumer. The only way to do this was to update the product line to fit the fashion-desires of current and potential customers, and a way for Burberry to give a consistent look and feel across an array of products. Not only did they maintain creating products that were expected to have a lifespan of a number of years, but they also created other fashion-oriented productsà ¢Ã¢â€š ¬Ã‚ ¦designed to be responsive to fashion trends, thus maintaining their flow with fashion evolutions. Burberrys continuity products (classic trench, duffle coats, handbags and scarves) have longer life cycles than that of its fashion oriented products. Care must be taken in analyzing product life cycles. In terms of womens wear, menswear, and accessories, each col lection allows Burberry to compete with its major competition. A collection of accessories allows Burberry to adequately compete with larger accessory players such as Gucci and Coach. Multiple Channels Mass exposure was allowed to customers in wholesale and retails. The company had taken more control over its distribution by purchasing some distributors and severing ties with others. It had 3162 wholesale stores, 434 department stores, and 2728 specialty stores. Multiple Licensees Throughout the 1970s, when Burberry was owned by GUS, the Burberry brand became licensed on too broad of an array to maintain the true image and values of Burberry. With this came overall turmoil when the pricing, designing, and quality of Burberry products became skewed across numerous markets which then resulted in the brand having losing much of its exclusivity and the Far East [accounting] for a disproportionate 75% of sales. Due to this fact, Bravo determined and executed a plan where Burberry would now exercise control over everything from design to sourcing, manufacturing, and distribution. Ultimately, devising this licensing strategy allowed for the elimination of price, design and quality inconsistencies. Multiple licensees allows Burberry to introduce products in markets their competition has better hold of, and still share in some of the profit. These new collections and brands serve to further Burberrys new strategy and to mitigate risk of alienating core customers. Q4. Has Bravos team managed to elevate the overall status of the Burberry brand? Ans: Bravos team has managed to elevate the overall status of the Burberry brand through a complete transformation of the brand from being a classic aristocratic brand to a complete fashion oriented though being well-verse and sticking to its core brand values providing the customers both luxury and durability, for which it is known. The product was positioned as an affordable luxury brand catering customers of all age groups and from different fronts of life. The team rigorously worked to completely overhaul the pricing, distribution, product, and promotion. Multiple product lines and brands were created and the company moved in a global direction. Burberry also saw that by 2002, gross margins were now 56% compared with 47% in 2000. Multiple brands like Burberry Prorsum, Thomas Burberry, Burberry Blue and Black labels were launched to cater every segment in the market place. In terms of distribution, by 2002 Bravo and her team had managed to create world-wide distribution of the Burberry product. According to the study, they had 3,162 wholesale doors worldwide, including 434 department stores and 2,728 specialty stores, and also more than 132 company-owned stores. Lastly, Bravos team challenged themselves in finally devising a plan to promote the Burberry image. With the help of a famed advertising team, the Burberry campaign executed. The first flight launched in 1998 and featured Stella Tenant, a British Aristocrat and ultimately told a story that was able to convey the brand values, tradition, and heritage of the Burberry brand. The following winter, in 1999, the team was able to maintain the value image of Burberry, but also introduced model Kate Moss into their ads to simultaneously convey Burberrys more modern, fashion-oriented side. Ultimately, each challenge remained focused on Bravos original goal to make Burberry a global brand, while maintaining the core values and heritage of Burberry. Thereby, Bravo and her team brought Burberry at a status of most preferred, durable, luxury and also fashion oriented and accessible brand for all age category customers, thereby redefining an elevated status of Burberry.

Generic Conventions used in 28 days later versus Shaun of the Dead Essa

’28 days later’ and ‘Shaun of the Dead’ are both a zombie film, which is a sub-genre of horror. However their genres are extremely different because ‘Shaun of the Dead’ is also a comedy. Both of these films use typical conventions of the zombie genre. For example, they both use the convention of desertion and loneliness. In ’28 days later’, Jim comes out of the hospital to a completely deserted city (London). This convention helps create unease in an audience, especially when these scenes are set in places that are usually crowded i.e. we expect cities to be full with people and therefore it is very disturbing when we see them completely abandoned. In ‘Shaun of the Dead’ there is dramatic irony as the audience realises there is something wrong a long time before the protagonists do. However this adds to the protagonists’ vulnerability because they will not be expecting anything and therefore will not be prepared. The unease created by this convention is played on in ’28 days later’ by having several extreme long shots of the city which shows the audience that everywhere is deserted (not just the are where Jim is). The mise-en-scene is extremely important in this scene because props such as abandoned money and an abandoned car make is appear as if everyone has just dropped their possessions and run. This emphasises the feeling that something terrible has happened. The zombies in each film resemble each other in the way that they are always covered in blood, and (although different in the two films) there is an emphasis on their eyes. In ’28 days later’, their eyes are blood red and this is shown right from the beginning sequence and used throughout the whole film. Another generic convention that both of the films use is the ide... ... rushing to save some others, Phillip is saying things like â€Å"Do you realise this is a 20mile zone?† Another example is the garden scene where Shaun and Ed are taking time to decide which records to throw at the zombies even though it is a race against time sequence as the zombies are approaching them. However, in the pub scene, ‘Shaun of the dead’ starts to show a lot more typical conventions of the zombie genre. In both ‘Shaun of the dead’ and ’28 days later’ there is a typical convention of this genre used, which is that there are only a few protagonists compared to hundreds of zombies. For example when the main characters are left in the pub in ‘Shaun of the dead’, there are silhouettes of hundreds of zombies trying to get in through the doors and windows. The convention of being ‘cornered’ is often used general horror films not just in the sub-genre of zombie.

Witchcraft and the Inquisition of the Catholic Church Essay -- Essays

Witchcraft and the Inquisition of the Catholic Church Witchcraft. The word in itself evokes a certain kind of eeriness. In past centuries, people who were accused of being witches were thought of to be the worst kinds of people there are. There were several kinds of witches and several ways in which they operated. Whatever the reason, the Catholic Church saw witches, or those accused of being witches, as sinful. Partly to stop this kind of sin and other forms, the Inquisition of the Catholic Church was implemented. It is important to know what the factors leading up to the Inquisition included to fully understand its implementation. Once the history is reviewed it is easy to see how the Faith of the Church and the reason behind its thinking were hand-in-hand at the time, and also the way in which they seemingly conflict today. There are many factors leading up to the establishment of the Inquisition by the Catholic Church. One of the main factors is the beginning of the Middle Ages in Europe. A symbol of these emerging ages is Pope Gerbert of the year 1000. Although he was a Pope, he was learned in algebra, and because of his knowledge he was considered somewhat of a wizard. He once wrote to a friend in Italy asking for secular books written in Latin. He instructs the friend to make sure the books are "procured quietly." (Nickerson 12) . Nickerson feels that this makes Gerbert a symbol of his times because it is out of similar knowledge that the Medieval times arise. Around the same time, the Normans were conquering England, the Church begins to have a common purpose, and the First Crusade begins. Although the Church was secure in its universality, two groups, the Albigensians and Waldensians emerged, each with very di... ...ured endlessly. Finally, all people were allowed to believe what they wanted to believe. Faith and reason were in harmony. Bibliography Books James B. Given, Inquisition and Medieval Society; Power, Discipline, and Resistance in Languedoc. (Ithaca: Cornell University Press, 1997). Hoffman Nickerson, The Inquisition: A Political and Military Study of its Establishment. (Port Washington, NY.: Kennkiat Press, Inc., 1968). Mary Elizabeth Perry, and Anne J. Cruz, Cultural Encounters: The Impact of the Inquisition in Spain and the NewWorld. (Berkeley, CA.: University of California Press:, 1991). Albert C. Shannon, O.S.A., The Medieval Inquisition. (Collegeville, Minnesota: Liturgical Press, 1991). Internet Sources Hilgers, Joseph. "Index of Prohibited Books." The Catholic Encyclopedia.URL:

Gettysburg :: essays research papers

There is a lot to say about the Battle of Gettysburg. Many people wonder why this battle out of all others during the war was so great. Many questions were asked. Such as, what did they do for supplies? How did they live? What was the typical military strategy? I will also answer many other questions to in this essay. It’s really hard to believe the things I saw during the movie. It just makes wonder how stupid the government was to even think about starting a Civil War. Millions and millions of men died in this war. For what? Honor? I certainly think they did not die honorably, but just went out there and got slaughtered. Although many people say that the Union and Confederate armies fought because of the importance of Gettysburg; the thing is that it was just a small town back then. Gettysburg was chosen because it was â€Å"good ground†. The Confederate army was passing through to go further north and invade the Union territory. The Union army was having the same idea about the south. Good ground was high terrain surrounded by trees. The role geography played in the war was that the army who was placed on the good ground would have a better position on the opposing forces. The officers and soldiers had different lifestyles during the war. The generals would be in cabins or log houses with plenty of supplies. The rest of the army had lived in tents with supplies, but not as much as the generals. So basically the higher your rank, the better you r living conditions were. Although living conditions were different, the strategy was similar. Many times the Union army had to play defensively. The development of trench warfare began. If supplies or ammo got too low, sometimes they would charge and attack the Southerners, like Colonel Chamberlain did when he was defending the line. The Confederate army under the command of General Lee would march all the way to the gate and try to capture it. When in combat, both sides had the same kind of artillery. Soldiers used muskets and small handguns and generals on the other hand would ride on horseback with a sword and pistol. Another type of weaponry that was used were cannons. Even though cannons were much more powerful, muskets were easier due to the fact that they were portable and fired rounds quicker.

Critical response †Of mice and men Essay

Within The novel â€Å"Of Mice and Men† by John Steinbeck the reader is presented with a selection of sad, lonely individuals who have no families. As soon as the novel starts, the author creates a picture of the surroundings in the reader’s mind â€Å"the river drops in close to the hillside bank and runs deep and green† this gives the reader a feeling of peace at mind. The reader is then presented with George, a small man with strong features, and Lennie, a gentle person who enjoys who enjoys the company of a pet. In the novel Lennie continuously gets the pair into all sorts of trouble and by the end of the novel George has no choice but to shoot Lennie, due to the fact that he murdered an innocent woman, who happened to be Curley’s wife, the boss’s son. It soon becomes apparent that the theme of loneliness is illustrated through characterization between the main characters. The first character we are introduced to is Lennie. Lennie’s character is illustrated by his mental immaturity. â€Å"Blubberin like a baby? Jesus Christ a big guy like you! † The reader first sees that Lennie’s loneliness and need for companionship during his journey to the ranch. â€Å"What you want of a dead mouse? â€Å", to which Lennie responds â€Å"maybe I could pet it with my thumb while we walked along. † Lennie wants to carry a dead mouse round as a constant companion. This shows how desperate he is to feel loved and to have a friend. One of the characters that illustrates loneliness is a man named Crooks. Crooks is a colored man s been isolated from the rest of the ranch due to the fact that he is a â€Å"nigger†. The reader feels sympathy for crooks because he has his own shelter and has no friends. As soon as a â€Å"white man† enters his shelter, Crook’s initial reaction is to tell them to â€Å"get lost I don’t want to know†. This again shows the reader that Crooks is a lonely individual. Another character that emphasizes the theme of loneliness is Curley’s wife. To the reader’s surprise, the author never gives Curley’s wife a name. This reinforces the fact that Curley’s wife is there to look after Curley and that she is not important to anybody else but himself. It also shows that the other ranchers are not used to talking to other woman. Curley’s Wife is generally considered to be a tramp by the men at the ranch and shamelessly uses sex to intimidate the workers. She married Curley so she could leave home and be spoilt with gifts and do whatever she wanted. However it is obvious that this did not happen and she hates her husband. . She still holds some hope of a better life, by claiming that she had the chance to become a movie star in Hollywood. Another interesting character is Candy, an old man who only has a dog to keep him company. Candy is the oldest out of all the other ranchers, who has only one hand because he lost the other hand in an accident on the ranch. Candy is a frail person because he has had to work on the ranch for so long because he has no friends. There comes a sad point in the novel when candy’s dog is shot because he is giving off a bad odour. This shows the readers that the ranchers don’t care for anyone else but themselves and that they have a short temper. This incident seems to put Candy down more because he now has no companion. In addition to this, Candy feared that he was going to be on the ranch until he died. This image is reinforced when he ws caught ease dropping on George and Lennie â€Å"I didn’t here nothin you guys was saying. I was just standing in the shade scratching my dog†. Although the novel is filled with men trying to earn money so that they can fulfill their dreams, it is obvious that the main theme of the novel is loneliness. This is illustrated through the sad, traumatic, lonely characters that work on the ranch. The entire novel is devoted to reinforcing the main theme, loneliness, and therefore creating sympathy for the characters on the ranch.   

Beauty Therapy Essay

Salon Reception Duties – Produce A Guide Recording Appointments And Messages Accurately It’s important to record appointments accurately so that the therapists know what clients they have at what time. If you fail to record an appointment accurately then you could cause a real problem when a client comes into the salon to find out there not on the therapists schedules which could of been avoided by doing the job properly. You could also lose clients by not paying enough attention and giving them the wrong times and days as they won’t think your salon is reliable. You also need to make sure all the therapists get a lunch break between clients and also time to set their equipment up, you don’t want to book clients to close to each other, otherwise the client may feel as if the therapist is rushing them and won’t be satisfied with their overall experience. It’s important to record messages accurately when working in a salon so that the therapist s no if anyone would like them to ring them back or if they have a query. Also, you may not be certain on what a client wants so say you’ll take a message, when doing so you need to make sure you take their full name and contact number and whatever the message is their giving. You should also get them to repeat their name and number to make sure the information you have is correct otherwise when you or a therapist is calling back you may not be able to get through to them, again losing a client. If the message is urgent and they need to be contacted ASAP you need to make sure it’s clear that is it and put it in a separate place to the non urgent messages. Dealing With Client Enquiries Promptly And Politely Whether it’s an internal or external enquiry you should always try to answer it with little or no delay and you need to be polite, it might not just be a client who’s calling or that has come into the salon, it could be someone who is just buying your products and you should see to them in a punctual manner. By doing this they ’ll want to come back, if you show no interest in what there enquiring you’ll lose custom and reputation. It could even be someone who supplies your products ringing for your salon to stock up, if you’re ever unsure of what someone is enquiring and how to answer you would need to refer the enquiry to another member of staff or the manager. Other internal people who may enquire you include of current clients or a member of staff, other external people include of new clients, suppliers of products you don’t have or even people wanting to market your salon. Dealing With Confidential Client Information Under The Data Protection Act If you handle personal information about individuals, for example, a consultation form, you have a number of legal obligations to protect that information under the data protection act. It gives rights for any client to have a copy of their personal data and to block, erase or destroy anything that is incorrect about them. It’s important to keep all confidential information in a locked file away for their personal comfort and to prevent unauth orised access, alteration or accidental loss. You should never talk about any ones personal information people outside the salon or in front of other clients in the salon.