Pride and Prejudice Argumentative Essay Essay Example for Free

Pride and Prejudice Argumentative Essay Essay Part I Select three of the identity categories below and name or describe at least 3 related stereotypes for each: †¢ Race †¢ Ethnicity †¢ Religion †¢ Gender †¢ Sexual orientation †¢ Age †¢ Disability |Category |Stereotype 1 |Stereotype 2 |Stereotype 3 | |Religion |Fanatical Christians |Islam extremists |All mormons are poligamists | |Gender |Men should never cry |Women can be in power because of |Pink is for girls | | | |their periods | | |Age |As you get older you cannot learn |Older people are not as sharp as |Old people are not interested in | | |new things |younger people |sex |. Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. What are the positive aspects of stereotypes, if any? Some stereotypes have been found to have a positive view of certain groups by other minority groups, Asian Americans are admired for â€Å"placing a high value on intellectual and professional achievement† and â€Å"having strong family ties†, Hispanic Americans â€Å"take deep pride in their culture and work hard to achieve a better life† (R.Schaefer, 2012), African Americans â€Å"have made a valuable contribution to American Society and will work hard when given a chance† (National Conference of Christians and Jews 1994). Another positive aspect of stereotyping (and I had to dig to find it) is that middle-class or afflcuent African Americans’ feelings of self esteem and self-image are more positive than those of comparable Whites. Our text does not tell us why just that it has been measured and exists and that one positive aspect. What are the negative aspects of stereotypes? Stereotyping has caused people to view certain groups of people in a negative light, even though people do not express such views openly, prejudice and stereotyping still exists. In an article written by Tim Giago, â€Å"National Media Should Stop Using Obscene Words†, Tim describes how the term â€Å"Redskins† is so readily used in football and how derogatory it is to hear for Native Americans. He likens the use of this term to such terms as â€Å"nigger†, â€Å"gook†, â€Å"kike†, and â€Å"wop†, and expresses how â€Å"ridiculous† it is to hear the fans doing the â€Å"tomahawk chop†. This is modern day stereotyping in a negative way and it should be stopped. Why do large corporations have the right to offend and stereotype? This should be stopped. Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. According to Racial and Ethnic Groups, by R. Schaefer, stereotypes are unreliable, exaggerated generalizations about all members of a group that do not take individual differences into account. Prejudice is a negative attitude toward an entire category of people, such as a racial or ethnic minority. The difference between prejudices and stereotypes is that prejudice is learned over time by people who influence a person as they are growing up and books, movies, Internet and tv also play a part in a person becoming prejudice. Stereotypes are beliefs about people which are generally accepted that are based on something previously accepted about them. Examplese of some stereotypes are: all women are bitches, or all Arabs are terrorists. Examples of prejudices are: being afraid if you are on the bus and see a mentally ill person get on the bus because you are afraid that they may become violient. Statistic show that mentally ill people are no more or less prone to violence than normal people, please see this link about mental illness and violence: http://depts. washington. edu/mhreport/facts_violence. php What is the relationship between stereotyping and prejudice? Stereotyping and prejudice are not the same but can seem similar in a way, however the difference is important. There can be a stereotype about girls only like pink and boys only like to play with guns but a prejudice is when you are racist or have a â€Å"negative attitude toward an entire category of people† (R. Schaefer, 2012). What can be done to prevent prejudice from occurring? Diversity training and awareness is a way to prevent prejudice from occurring in the workplace. Education about diversity is a way to prevent it at schools. Much studying has been done about the prevention of prejudice but unfortunately if the training and/or education is not followed up with practice and further education and training it can lead to people going back to their old habits. This means that we must be diligent about fighing prejudice in our society, in our homes, at work, and in our schools. www. wikipedia. org Religious fanaticism http://en. wikipedia. org/wiki/Religious_fanaticism Main Street Plaza www. latterdaymainstreet. com A Community for Anyone Interested in Mormonism. Religious Stereotypes Venn Diagram According To Google: Expanded Mormon Edition www. religious-stereotypes-venn-diagram-according-to-google-expanded-mormon-edition Cracked. com 5 Gender Stereotypes That Used To Be the Exact Opposite By: J. F. Sargent April 24, 2012. http://www. cracked. com/article_19780_5-gender-stereotypes-that-used-to-be-exact-opposite. html#ixzz2KNtJBSML www. discoveryfithealth. com 10 Stereotypes About Aging (That Just Arent True) by Tom Scheve and Christine Venzon http://health. howstuffworks. com/wellness/aging/aging-process/5-stereotypes-about-aging6. htm Racial and Ethnic Groups, Thirteenth edition, by Richard T. Schaefer. Published by Merrill Prentice Hall. Copyright  © 2012 by Pearson Education, Inc.

Poetry Analysis- A Litany In The Time Of Plague Essay Example for Free

Poetry Analysis- A Litany In The Time Of Plague Essay Context Nashe is most famous as a pamphleteer. an odd career that now would see him working for some Chinese restaurant or another. In Elizabethan times a pamphleteer was a bit more prominent as pamphlets were one of the most effective ways to spread ideas or news across the country. Nashe’s pamphlets were apparently pretty controversial in theme and his poetry also caused a bit of a stir, see if you can work out why!: And make me happie, stealing by degrees. First bare hir legs, then creepe up to her knees †¦ â€Å"Unhappyie me,† quoth she, â€Å"and wilt not stand? Com, let me rubb and chafe it with my hand!† Do you really need to know this? No, but has it made you smile? No? Well, on with the relevant stuff then! So, we’ve established he was a naughty boy and in no way deserving of salvation, now let’s talk about the Black Death. It was a plague that swept around Europe for hundreds of years and is estimated to have killed 200 million people. At the time people were particularly put out by it because they had no idea what was causing it and there was seemingly no cure and people from all reaches of life were effected equally: Queen Elizabeth I was really scared of the plague and devised various quarantine measures to protect herself. You can imagine how an unexplained fatal disease killing everyone around you would make you a little terrified for your own life, feeling like the sword of Damocles is hanging over you head and making you seriously contemplate what happens next. Themes The big one here is obviously mortality, but it closely associated with salvations and therefore religious faith could be considered here too. Content Right, it’s six stanzas and it’ll take forever to do if I go through in too much detail so you’re going to have to be satisfied with an overview. Let’s start with the title. The word litany is now quite commonly used, but at the time was derived from and focused on a service in a church. We can take a litany to be a series of prayers or the whole service, which aims to convey a message to a congregation listening to the priest or preacher delivering it. The first stanza gives us an overview of what’s on Nashe’s mind; he’s a bit fixated on what he sees as the certainty of his approaching death. He mentions how much fun and joy there is in the world, but sees them as being overshadowed and made to seem inconsequential by the shadow of death (‘Death proves them [our joys] all but toys’) and our mortality. He tells us that ‘none from his darts can fly’ indicating the inevitability of death; we all know we’ll die, but he seems to be implying that none can escape from death from the plague as he says ‘I am sick, I must die’ as one inevitably leads to the other. The following four stanzas effectively say the same thing: no one is safe from the plague and nothing will protect you. He starts off by addressing the wealthy and assures them ‘Gold cannot buy your health’. He’s a little bit wrong here as wealth probably would ensure a bit of distance from the plague and the wealthy wouldn’t live in the crowded, filthy and rat infested confines of the cities, so would probably be less likely. However, this is besides the point, he’s telling them their money won’t keep them safe. Stanza 3 next addresses the beautiful and warns them that ‘wrinkles will devour’ them and their looks and that even beautiful Queens have died young. He uses a classical allusion in Helen (the face that launched a thousand ships†¦ because she was so pretty the Greeks went to rescue her from her Trojan captors) as well to convey the idea of beauties dying young and thus telling the young that even they are not safe from the plague. Strength and intelligence (‘wit’) are the next two subjects. Even the most powerful will eventually ‘feed’ for the worms, or rotting in the grave, again demonstrated with a classical allusion, this time to Hector (the Trojan hero). The intelligent are unable to argue their way out of their fate as ‘Hell’s executioner’, or the plague, has ‘no ears’ for them to appeal to. So basically he’s saying that everyone is screwed and there is nothing you can do to avoid the plague. That should give you an impression of people felt at the time; this plague was almost like a sign of judgement day as they didn’t know what caused it, it punished everyone equally and it a particularly unpleasant way to die. But hang on! There is one way we can be saved†¦ unfortunately it still requires us to die. Our only salvation is in heaven and Nashe is telling us to embrace our death, but make sure we have lived our lives in a way that will mean we can ‘mount†¦ unto the sky’ and head off to heaven. Lovely†¦ Hmm†¦ Language and techniques Hundreds of things to talk about, so don’t feel confined to the few examples I’ve chosen to zoom in on. First of all I’d analyse the language used to describe the plague. We are told that ‘none’ can escape its ‘darts’ making our death seem like a certainty; it travels ‘full swift by’ as if it is an unstoppable wind; and once we’re sick, we die confirming that once affected there is no hope. These associations suggest that humanity has no chance of survival against this mysterious and unexplained disease. Then we have the really disturbing imagery about how people die. There is certainly no glory in death as we might believe as ‘wrinkles devour’ beauty or consumed and distort it, while the strong are reduced to pathetic  weaknesses as ‘worms feed’ upon their flesh with them unable to fight back. These images both have a literal association with the plague as huge blisters often formed on victims making them quite repulsive, while victims were reduced to extremely frail conditions thanks to fever and sickness (also suggested by the fact the strong ‘stoop to the grave’, almost unable to stand). However, these images are meant to shock us and make us scared of the disease and for our mortality. I’d also mention how fatalistic the poet is. The plague did not effect everyone and yet we have an almost apocalyptic expression of the certainty of death that recurs throughout the poem again and again and again. Each stanza repeats the final two lines that link sickness absolutely with death and then beg for divine mercy, but we also get a unique element of the certainty of demise in each stanza: 1st – ‘None from his darts can fly’ – no one can escape from death/the plague. 2nd – ‘All things to end are made’ – everything dies! 3rd – ‘wrinkles will devour’ no uncertainty about decay. 4th – ‘Swords may not fight with fate’ – you cannot fight fate, death is inevitable. 5th – the first two lines†¦ less convincing here – intelligence certain to be overcome by the bitterness of death. Then you’ve got that last stanza and the last line of each stanza. ‘Lord, have mercy on us!’ is a desperate plea to a higher power to make things better the next place they go, a plea for salvation and against being damned to hell. The whole of this stanza seems to indicate the importance of faith as we’re told ‘To welcome destiny’ presumably by being morally good to please the lord, and that earth is just ‘a player’s stage’ meaning that it is sort of a rehearsal or an audition for the real deal of life in either heaven ‘our heritage’ or hell. Structure Well, the first thing to say is that this is a litany. It is set out as a prayer and deliberately sounds like one of those religious fables telling us how to live our lives – ultimately with God and faith at the centre. We get the opening stanza setting the scene for the devastating impact of the  plague as if it is actually destroying the whole world, as if it is beckoning judgement day. The middle stanzas show us things that people rely on while on earth, but proves how useless these things are against death/the plague. Finally, we are given the message about how we can defeat this certain death†¦ by dying as good Christians and going to heaven. I’ve already mentioned it above, but you could also discuss why the last two lines repeat in each stanza. Yes, it makes it like a prayer, but also it emphasises the certainty of death and the poet cannot escape this preoccupation with the end being nigh! Tone Pretty sombre as at every turn this guy wants to remind us and himself that he is certain to die†¦ and in a pretty gruesome and debilitating way. However, there is also an element on preaching here as he is trying to tell us what we have to do – be good and die horrible, but live on in heaven.

Brand architecture and branding analysis

Brand architecture and branding analysis A brand is name, term, sign, symbol or design or a combination, intended to identify the goods or services of one seller and to differentiate them from those of competition American marketing Association 1960. A brand is name, symbol, logo, design or image or any combination of these, which is designed to identify product or service. Kotler et al, 1999 Brand distinguishes a companys product from its competitors and an identified product or service that closely satisfies customers needs and wants. Brand is an asset to a company and reflects the quality of customer service. Branding is all about the customers trust of the product or service and makes the segmentation easier for the company. The difference between a company and its competitors should be communicated by brand, because it makes a company unique. BMW, Toyota, Luis Vuitton, NEXT, Debenhams, Nike and Coca Cola are the well-known brands that command price premium and stimulate deep customers loyalty. Branding Branding is the collection of actual and emotional characteristics associated with a particular identified product or service that differentiates it from the rest of marketplace Hand-out notes by tutor Anthony smith Branding is an important aspect of marketing to build a strong image of a company. Mercedes Benz is an automobile brand that commands a premium with their engineering, performance, quality, customer service and after sales service. Toyota shares all these characteristics but still they were not positioned as premium in the customers mind. Toyota then created Lexus as a premium brand with the collaboration of both Toyota and Lexus shared engineering, design elements and customer service. How-to-branding.com Brand Architecture Brand architecture refers to the hierarchy of brands within a single company. It is the interrelationship of the parent company, subsidiary companies, products, and services, and should mirror the marketing strategy. Kompanigroup.com How an organization structures various products, services or other entities within its portfolio and how they relate to one another. Brandinstitue.com In the growing economy we can see different companies merging with each other and form the strategy for each of the targeted group in which every product can carry its own brand name. Good and clear brand architecture leads a company towards brand positioning and also helps to get sustainable competitive advantage. There are three different types of brand architecture strategies. Corporate/Monolithic Branding Strategy In this strategy company takes on a unified brand for all product categories and targeted market. This strategy creates simplicity, and cost deficiencies can be achieved as opposed to multi-branding architecture, in which a corporate brand plays a smaller role. Microsoft, Intel, Disney, CNN, SONY, Nike, Virgin and coca cola etc. are the best examples of corporate branding. Corporate banding makes the advertising easier for the company as they just advertise their name and slogan. . Coca cola is recognizable in every continent of the world through its red curved bottle and logo. SONY is a corporate brand as its name is attached to everything, from its DVDs to play station. The founder of SONY, Akio Morita, once said: I have always believed that the company name is the life of an enterprise. It carries responsibility and guarantees the quality of the product. Therefore corporate strategy leads a company to sustainable financial outcomes. Brandingstrategyinsider.com . Adhistry.wikispaces.com Google.co.uk Multi/Individual Branding Strategy Multi Brand Strategy refers to a marketing strategy under which two or more than two similar products of a firm are marketed under different brand names. Finance.mapsofworld.com It is very difficult for a brand to position itself in a diversified environment where the customers needs and wants are different. Therefore, company can fill different market segments through diversifying its product range. VW, PG, Unilever and Diageo are the best examples of multi branding. PG is the prime example, having a multiple shampoo brand to influence different customers, like head shoulder for dandruff, Pentene for healthy hear and Sassoon for professional saloon experience. Through multi branding a company can target more than one segment in the market and fill the price gaps. Multi branding is a good strategy but sometime it fails because of the poor management. Due to failure it could harm the family brand name. VW took many years to change the negative brand image of Skoda from the customers mind. Helen Meek. et al, 2001 Google.co.uk Endorsed Branding A brand that carries the endorsement of a source brand (the parent company). Brandbuild.eu Endorsements add integrity and assurance of the indorsed sub brand in customers mind without overpowering it with its own association. Endorsed branding is suitable for the company, using varied product portfolio, e.g. Nestle, Cadbury, Unilever etc. Nestle written on the Kit Kat, Cadbury written on Dairy Milk to provide credibility and assurance to the product. Some companies give independence to the endorsed brands like Unilever give freedom to the Heartbrands such as Feast, Magnum and Cornetto and they have their own marketing campaigns and target market. Some companies has firm relationship between company name and product, e.g. Ford does it with the model Mustang, people using either the brand name Mustang or the full name Ford Mustang. Google.co.uk Brand Elements Brand elements are those trademarkable devices that identify and differentiate the brands. There are certain elements of a brand, like names, logos, symbol, characters, slogans, design, features etc. some important elements are mentioned below. Kotler et al, 1996 Brand Name Name is the most significant element of the brand. This is the only part of the brand which should never be changed. It help customers to identify distinguish product from competitors. It is not necessary the brand name is associated with the company and can be different. But if the brand name is linked with the quality of the product either high or low, then all good must be of the same standard. MS is the prime example of providing quality products through St Michael Brand as one can see its tag on the cloths and food and household goods as well. Brand Image Brand image is fundamental way through which a customer recognises and believes a brand. It gives a company an identity and creates a better image in the mind of the customers. Brand image is unique that clearly reflects the image of the organisation and different from the competitors. To build a right image in the customers mind, the company must have to focus on brand identity. Brand Personality Brand personality is the goodwill of the brand. It is associated with the benefits and attributes of the brand. Brand personality is unique and long lasting; it is the emotional attachment of the consumers with the product, e.g. Sony and Panasonic, both are the giants of electronic sector, although both got same features, some peoples prefer one of the other because of their trust on the product by long time. Brand Association Brand association is the relative strength of consumers positive feelings towards the brand Lasser et al, 1995 Associations, according to Aaker (1991) represent the bases for purchase decisions and for brand loyalty. The way consumers perceive brand is a key determinant of long-term business-consumer relationships. Hence, building strong brand perceptions is a top priority for many firms today. Morris, 1996 It is the perception of the customers towards a brand attributes and quality. Brands can be associated with the name, colours, symbols, attitudes, expressions and sound etc. Mercedes Benz is associated with the luxury drive and excellent engineering, Nike with its Slogan, Nokia with its sound, and Coca Cola with its red colour, Colgate toothpaste with cavity protection and Microsoft with Bill Gates. Renault has launched a successful campaign for its model Clio and used the famous French footballer Thierry Henry and Sesame Steet in the Va Va Voom advertisement. This campaign resulting attract more male customers than females. This is how celebritys association to the brand benefits organisation. Kotler et al, 1996 Brand association gives the basis of buying and brand loyalty to the customers. Companies always try to associate their brands with the positive things to create good image of the product in the mind of customers. Brand association developed if the product is desirable, durable and satisfies the customers needs. Positive customers perception about the product makes a brand stronger. It is formed on the basis of Product attributes, Advertisement, Relevant price, Quality, Celebrity and big entity association, Competition and Display points. Brand positioning Positioning is the place in consumers mind that you want you brand to own. For example, Hallmark caring shared, and Disney Family Fun entertainment. Positioning is not what you do to a product; positioning is what you do to the mind of the prospect. Ries and Trout, 1981 Brand positioning is successfully built through continuous communication with the customers about the product to its targeted market, through advertisement, brand name and its packing. Brand positioning refers to the position in the customers mind, it does not relate to market position. Brand positioning is associated with the market segmentation. The right market segment is to be targeted for the brand positioning. Brand positioning is all about a customers perception about the product. There are certain ways for a brand to be positioned, e.g. offering specific benefits, targeting a specific segment, pricing and distribution. Brand positioning is an important concept in which a company can decide where it wants to position its brand in its field relative to competition. Brand positioning is a thinking that guides a company to build a relationship between the brand and customers. Brand positioning gives space in the customers mind, so the company become in the better position to control over its own brand image. Price and quality are the most common attributes are considered in the brand positioning. To get a good position in the customers mind the company introduce brand of a good quality with on competitive price. The quality of the product must be at least equivalent or better from the competitors. Quality perception is the most powerful element of the brand positioning. Once a company is successful in building a powerful perception of quality will result in building a powerful brand. Psychological element is dominant to some extent in building a quality perception as some peoples psyche is that the product with high price tag is of good quality. Communicating brands through their specific features is another way to position brands, e.g. Clinic all clear, Dare to wear Black or Pakistan and India surf excel is advertised as stain remover, Surf Excel hena. Culture is another strong aspect to the brand positioning. Different companies use cultural symbols to differentiate products from their competitors. Examples including, Air India advertise through Maharaja, Tata tea, Hamara Bajaj etc. Treedeuce.com Brand Extension Brand extension is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but in a different product category. Brandexpress.net When a firm uses its brand in another product form, or even within another product class, then the firm is stretching the brand (also referred to as brand extension). Iain Ellwood Virgin is the good example of brand extension as they sell everything from records to airline travel, to cola drinks to wedding parties from clothing to cosmetic and computers. This is successful in brand extension because it has the ability to connect the customer directly and give them values. Many firms attempt to extend their brands but all the brand extensions are not suitable or desirable. An extended brand always works best in a top to down direction. It is always easy for a company to bring brand extension from relatively cheaper product line. Ralph Lauren and Gucci are the best example. Ralph Lauren extended from luxury clothing to jeans and bed linen while Gucci brand is extended from luxury clothes to oven gloves, cooking aprons and dog toys. An extended brand has a low introductory cost because the customers, traders and retailer are well aware of the product. Brand extension brings options to the customers through variety of products. If the product is of lower quality, will result in damaging in overall brand value. Iain Ellwood Caterpillar is one of the biggest non-sporting footwear companies in the world with its brand CAT. This is basically a construction and mining equipment manufacturing company that extended their brand in this potential segment. It was perceived that it is the biggest mistake of the caterpillar but the extension was a big success. Sometimes the brand extension, implemented incorrectly due to less understanding. LEGO is a Danish toy manufacturing company, decided to extend its brand and launched its own product line of cloths, watches and video games but it was ignored by its target market, that result half of its employee are redundant back in 2004. Kotler et al, 2001 Michelin and Goodyear are the French companies, famous for making rubber tyres and having a number of brand extensions. Michelin brand extensions are car and cycle related product, footwear and clothing, sports and leisure and personal accessories. On the other hand Goodyear becomes the partner of the Adidas to make a series of driving shoes. Kotler et al 2001 We can see normally financial services providers have not attempted to extend their brands, and only concern with their original market. On the other hand, there are too many non-financial service providers extended directly to the financial services. E.g. Tesco extended its market to Tesco banking and Tesco insurance. Benefits of branding To customers People buy brands, because they are well aware of the quality of the product and save time and efforts. Buying a branded product can give customers a peace of mind and credibility. Most of the branded products have warranty policies, which gives customers assurance of a quality product. Some big companies having product replacing policies, e.g. DeWalt a power tool manufacturing company, replace the product immediately in case of damage. To intermediaries/stakeholders There are certain benefits of branding to different stakeholders, that directly/indirectly effecting the organisation. Multinational organisations always have the strategy for social, environmental and economic issues. Companies contribute to the societies in which they operate. Brands follow government regulations to minimise any adverse effect to the environment. Employees always attract to innovative companies where learning opportunities are always there. Supplying goods directly to retailers, companies distribute goods through agents or distributers. Distributers get long-term agreements from the known brand companies. Retailer can get benefits from overall marketing campaign. Sustainable competitive advantage When two or more firms compete within the same market, one firm possesses a competitive advantage over its rivals when it earns (or has the potential) to earn a persistently higher rate of profit. Grant, 2002 It is very important for every organisation to be successful in long term. Effective corporate branding is certainly the main source of getting sustainable competitive advantage in the market. Worlds famous corporate brands do not sell products, they sell concepts, e.g. Coca Cola does not sell a soft drink, it sells enjoyment and Microsoft does not sells computers, it sells possibility. Brand designers create a corporate brand identity through promotional material and advertising campaign to establish a corporate identity. There are certain brand characteristics that lead a company to get sustainable competitive advantage. A well designed logo and a strong identity system can give a company an edge over its competitors. Brand Identity A unique set of brand associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers from the organisation members. Aaker, 1996 Brand identity is the way a company aims to identify or position itself or its product or service. Kotler et al, 1999 Brand identity is the first thing that a customer experience and plays a major role in getting a sustainable competitive advantage in the market. Brand attributes are is a bag of features that shows the personality of a brand and these attributes help to create brand identity. Brand identity is supported by emotional and unique elements and values, serve to distinguish the brand in the market, especially for progressively competitive environments, service organisations and recreational sectors. Brand identity creates a distinct identity that is very hard for the competitors to duplicate. The main elements to build a strong brand identity are human resources, organisational culture, organisational structure, stationary, company cards, company dà ©cor, packing, catalogue, market and innovation etc. Kotler et al, 1999 Brand loyalty Brand loyalty is considered as ultimate reward for a brand as it is another factor which leads a company to get a sustainable competitive advantage. Customers always prefer to buy those brands they are loyalty with, even though that is expensive and have close substitutes in the market. Apples iPod is a product to listen mp3/mp4 music, and the big electronic giants like Sony, Panasonic and so many other companies have same product with same features at the relatively low price than Apples iPod. Majority of the customers buy iPod just because they are loyal with the brand. Brand Equity Brand is a symbol of extremely precious part of legal property, that can control consumer behaviour and it also provides the protection of persistent future revenues to the firm. Brand equity is called the amount that is directly or indirectly accrues by these various benefits. Kapferer, 2005; keller, 2003 Companies invest huge amount of money to develop brand equity. Brands with high equity win the space in the market because of the uniqueness, reliable services and continuous and effective relationship with the customers. Stronger brand image takes a company to financial advantage through the brand equity. Brand equity leads a company to charge perineum prices for the product to raise their profit margin.

The Ocean Environment Essay examples -- Marine Environment Essays

Ocean Environment The sea is the most obvious feature of the earth's surface. Approximately seventy percent of this surface is covered by water, in one way or another. Beneath this water are the familiar sands of the beaches, bottoms of bays, and the inshore ocean. Farther offshore this water covers an amazing submarine topography of underwater canyons, trenches, mountains, and plains. Unlike the continents, which are physically separated from one another, the oceans are continuous and interconnected. Since the "world ocean is continuous"(M.J. Keen) it has similar characteristics throughout. In the early 1870s oceanographers collected seawater samples from all of the seas of the world at a variety of depths. When analyzed, the samples were found to have quite similar characteristics. These findings convinced many that a method of study was needed. The study of oceans was named oceanography. Density, salinity, and temperature are very important concepts in the study of oceanography. The salinity and temperature of the water influence its density, and the differences in density are the major factor in understanding the formation of currents and the positions of water masses in the sea. In addition, temperature and salinity play major roles in influencing the distribution of plants and animals. The sediments of the sea floor may be divided into lithogenous, hydrogenous, biogenous, and cosmogenous sediments. Lithogenous sediments are the major sediments on the ocean floor. They are derived from the chemical and mechanical weathering of rocks. Biogenous sediments are composed primarily of the protective outter covering of small marine animals and plants. If these remains comprise at least thirty percent of the sediment it is called an "ooze". "Oozes" were named for the types of organisms that formed them. Hydrogenous sediments form as a result of the chemical reactions that occur in the seawater. These reactions result in the formation of small particles, which are deposited on the sea floor. Currents move these particles and cause them to collide with the other particles. If many of these collisions occur they may form nodules. Nodules are found on some portions of the deep-sea floor. The sediment type frequently determines the type of organ... ...discarge of oil from ships, and the development of emergency response systems to oil pollution accidents have contributed to the decline of ship-based souces of oil pollution over the last two decades. The moratorium on dumping of radioactive waste at sea under the London Dumping Convention also represents another response to concerns about the risks posed by such diposal. Some regions have concluded agreement which ban dumping of any radioactive waste at sea. In the Mediterranean and Red Sea, all discharge of oily wasted from ships is also banned. The differences between terrestial regions are well known. Less well known are the features that distingush the Atlantic from the Pacific Ocean, or the coast of South America from those of Southern Africa. Regardless of this, the various regions of the world's oceans are all affected by human activity, with pollution and harvesting of resouces of resouces being common to all seas and oceans. The various marine resources, as well as the extent of human impacts on them, are examined region by region, illustrating hos stresses on the marine environmet treatened the very resistance of some habitats and species.

The Effects of Smoking Cigarettes Essay -- Cause Effect Research Ciga

The Effects of Smoking Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Smoking cigarettes damage the body in a number of different ways. Over several years, the American Council on Science and Health and many others have documented the effects of smoking. Everyone knows that it is bad for you, but not many know how it affects the body. There are many myths about smoking, which mainly occur with all of the teens that are smoking. Most teens don’t know that the effects of smoking are mostly permanent. They think that they can smoke for a few years and then quit without suffering any long-term effects. This is most worrying to me, because the recent finding, reported by the Centers for Disease Control and Prevention (CDC), claims that teen smoking rates have increased by nearly a third within the last six years. Teen smokers who believe that all of the health hazards will go away when they quit, usually have an â€Å"I can always quit tomorrow, or the next week, month or year† mentality. They feel as if they can walk away from smoking with no long term effects, which couldn’t be further from the truth. The quitting success rates of teenagers is also very low. Less than 16% of the 633 teen smokers in a study were able to kick the habit. Most teens report that they want to quit but are unable to do so, says the U.S. Department of Health and Human Services. Teen smokers quickly become addicted to nicotine and when trying to fight the addiction, experience high relapse and withdrawal symptoms. Of the 46 million smokers in the United States, 34 percent try to quit each year, but less than 10 percent succeed. Cigarette smoking is the leading cause of preventable death in the United States. It accounts for almost 500,000 deaths per year, or one in every five deaths. Smoking also contributes to a breathtaking amount of diseases which includes coronary heart disease, stroke, chronic obstructive pulmonary disease, peripheral vascular disease, peptic ulcer disease, and many types of cancer. Irreversible Health Effects   Ã‚  Ã‚  Ã‚  Ã‚  With smoking, the reversibility of health effects is influenced by many factors. For one, the amount of smoking exposure (number of cigarettes per day and the duration of smoking). The presence of other diseases already in the body, genetics and even nutritional factors enter into the equation. Quitting brings benefits no matter what age. It is a fact that quitting prolong... ...se and disability. Smokers should not believe that they can smoke safely for 10-15 years, then become of the lucky few who do quit, and then believe that they are healthy and risk free, as if they had never smoked at all. They’re at risk for many irreversible diseases and health issues. The next time someone asks you if you want to â€Å"light up,† remember: Only 20% of smokers who try to quit are successful on a long term basis; for every four of those who take up smoking, the very decision to begin itself is irreversible. Works Cited Centers for Disease Control and Prevention. What the Label Doesn‘t Tell You. 1998;   Ã‚  Ã‚  Ã‚  Ã‚  Pgs. 47, 386-389 U.S. Department of Health and Human Services. Reducing the Health Consequences of   Ã‚  Ã‚  Ã‚  Ã‚  Smoking: 25 Years of Progress. A Report of the Surgeon General. Rockville, MD:   Ã‚  Ã‚  Ã‚  Ã‚  U.S. Public Health Service; 1989 Seddon JM, Willit WC, Speizer FE, Hankinson SE. A Prospective Study of Cigarette   Ã‚  Ã‚  Ã‚  Ã‚  Smoking and Age Related Macular Degeneration in Women. 1996;   Ã‚  Ã‚  Ã‚  Ã‚  Pg. 276 Christen WG, Glynn RJ, Manson LE, Ajani UA, Buring JE. A Prospective Study of   Ã‚  Ã‚  Ã‚  Ã‚  Cigarette Smoking and Risk of Age Related Macular Degeneration in Men. 1996;   Ã‚  Ã‚  Ã‚  Ã‚  Pg. 276

schwarzenegger and fiscal policy Essay -- essays research papers

California’s Republican governor, Arnold Schwarzenegger, outlined a budget proposal January 9 that constitutes a massive assault on health, education and other social service programs upon which millions of people in the state rely. The $99 billion budget is aimed at eliminating a $14.3 billion gap between expected tax revenues and expenditures. It will include $4.6 billion in cuts, $1 billion in fund shifts from gasoline taxes (by postponing road construction projects) and an additional $2 billion reduction in education spending. In addition, the budget mandates a $729 million cut from higher education and a $165 million reduction from child-care programs for school goers. The budget also forces state employees to pay an additional five percent of their wages into their pensions, to pay off state borrowing. Nearly one-tenth of the state budget gap will be shifted to local governments, as $1.3 billion in property taxes due to cities and counties will be siphoned off to the state. There will also be a severe reduction in health and welfare services, in a state where six million residents have no health insurance and 60 hospitals have shut over the last decade. Administration officials admit that more than 110,000 poor Californians will lose health insurance due to the cuts, which include $880 million from Medi-Cal and $10 million from public health services. The state’s welfare program for mothers with dependent children—Cal-Works—will lose $790 million, while $126 million will be slashed from in-home services, $134 million from Supplemental Income payments and an additional $800 million from other health services. It is hard to exaggerate the human impact of the proposed budget. Counties, already strapped for cash, will be forced to lay off thousands of employees. The budget will reduce public assistance benefits for 481,000 poor families, including childcare services, while stiffening work requirements. Enrollment for the state universities will be capped and those that enter will face increasing costs and fewer and smaller grants. Health services for the young and poor will be capped. Programs will be curtailed at youth correctional facilities. Under conditions in which 1.13 million people are unemployed in the state and a record number of families have been dropped from employer-provided health insurance, cities and counties will be forced to engage in y... ... to stave off even greater cuts. Several other unions are also negotiating concessions with the governor. During last summer’s recall campaign Schwarzenegger concealed from the public the type of measures he would take if he reached the governor’s mansion. Instead he promised to eliminate the deficit by auditing the government and finding waste. While giving no specifics about his program he suggested he would not cut education or basic services for the poor. The news media also concealed this reality and gave its full support to the recall election and Schwarzenegger’s candidacy, which it generally hailed. The Socialist Equality Party opposed the recall campaign as an attempt by the Republican Party to subvert democratic processes and impose a right-wing agenda rejected by the voters less than a year before. The SEP ran its own candidate in the recall campaign, John Christopher Burton, to present a socialist alternative for working people. The SEP campaign warned that whether Davis or Schwarzenegger prevailed, the working class would face drastic attacks on jobs, living standards and public services. This warning is now being confirmed in the actions of both big business parties.

Middle East Colonization

In the early days of Western Civilization, imperialism and colonization was a primary means of economic and sphere of influence expansion. That is, a country such as France, Belgium or Great Britain would expand their empire by marching their armies into smaller and less powerful nations and conquer. After conquering the nation, the sovereign government would become a subject of the colonizer and the colonizing nation would then appropriate the resources of the dominated country in order to enrich the economy of the colonizer as well as providing further infrastructure for further expansion. It is no surprise that the European powers found the Middle East to be an area of the world that was a prime target for colonization. In addition to the incredible oil reserves, the Middle East also had a host of other natural resources and export materials that proved quite tempting. Actually, very little temptation was required as numerous countries set about incursions into the Middle East to acquire territory and resources. In many instances, whether it be during the Crusades or during more modern situations such as the French-Algerian War, these colonial conquests would lead to incredible unrest, fighting and instability in the region. What events were the inciting incidents of the colonization of the Middle East? There were several including France (under Napoleon) invading Egypt in the late 1700’s, an incursion that is considered the first European campaign of colonization of the Middle East by a European power. Of course, further incursions by European nations, particularly the British Empire, would perpetuate into the region of the Middle East and North Africa. This, of course, lead to violent suppression of the indigenous people as well  as eventual colonial uprisings over the year and, oftentimes, these uprisings would become quite bloody and violent. Eventually, the entirety of the Middle East and North Africa fell under the control of the European nations. The land and resources of the indigenous peoples were appropriated in a violent fashion. In some instances, bloody wars of conquest would carry on for years and, even after their conclusion, insurgent violence would perpetually continue.Because of this, the image of the European powers by those people who inhabited the regions of the Middle East was generally highly negative. This should come as no surprise as the presence of a foreign military power in the midst of what was once a sovereign territory alone would give rise to negative images. When this is coupled with the fact that the military powers would instill puppet and client governments into the territory in order to suppress the independence of the people whose land has been occupied, it is understandable that a great deal of resentment towards the foreigners would develop. This becomes even more complicated as the military invader starts to procure the natural resources of the indigenous people in order to feed the economy of the foreign power. In other words, the wealth derived from the natural resources of the colonized territory becomes the booty of the invader. Because of this, the local economy collapses and the quality of living takes a huge nosedive. Poverty and pestilence sets in and there is  little that the indigenous people can do to reverse such a situation. In the Middle East (as well as elsewhere in the world) the need to overthrow the foreign colonists became a tremendous priority. Numerous revolutionary movements started with the primary goal of removing the foreigners from the land.   From this scenario, there developed perpetual problems between the people of the Middle East and those who live in the Western World, problems that have never been resolved to this day. What drove the Europeans to push such a brutal campaign? To a great degree, the motivating factor was a sense of arrogance and superiority that justified the conquest. Often, the dogmatic belief of â€Å"civilizing† an underdeveloped world provided a moral grounding in the obvious invasion and suppression of a body of people. This is exactly what occurred in the Middle East during the early days of colonization and even exists to a certain degree to this very day. To say that great resent built in the Middle East towards European nations would be a dramatic understatement. This resentment festered throughout the 18th, 19th and early 20th Century and yielded a great number of colonial rebellions designed to remove the imperial invaders. While the nations of the Middle East eventually all achieved independence, resentment remained. The current situation of Europe’s involvement in the Middle East oil trade, in fact, still stokes the fires to this day.