Imtiaz Super Market - 2448 Words

IMTIAZ SUPER MARKET, a renowned super market, was formed in the 1955s as a small grocers outlet in Bahadurabad by Mr.Hakim Khan Abbasi, father of Mr. Imtiaz Hussain Abbasi .Imtiaz II came into being in 2003 located in Main Shahrah-e-Faisal. The outlet trusted for providing its customers with â€Å"Safe, Healthy and Qualitative product and services† has been functioning for approximately 55 years and during these 55 years given it’s widely applauded efforts to uphold quality, quantity and content it has rapidly introduced new product items. Their devotion, determination, dedication and diligence made it possible to win the hearts and minds of people who would visit their super market in its early days. Their elders set a new standard in†¦show more content†¦* All use News papers, internet, pamphlets and booklets because it contains detailed introduction about the business and its products. * Metro, Ary and Makro are in a wholesale business whereas Naheed and Agha are retailers. * They all have teams for customer service * Hire logistics for transportation * Focus on proper shelf placement of product SUPPLIERS Increase in raw material prices will have a knock on affect on the marketing mix strategy of an organization. Prices may be forced up as a result. A closer supplier relationship is one way of ensuring competitive and quality products for an organization. At Imtiaz they deal with their suppliers with integrity and fairness and treat them as partners in their operations. 1. Imtiaz has the basic strength of low prices with high quality. 2. Serving the customers with the wide variety of products 3. Having the strong retailing business background. 4. Best location for such kind of big store and also covering many areas. 5. Efficiently using the place and excellent layout 6. Friendly and co-operative staff 7. Computerized data base system which helps both customer and Imtiaz 1. Although the location for a big store is suitable but it is not suitable for all customers living in other areas 2. No parking facilities for the customers 3. Only deals in retailing 4. Absence of some products 1. Expansion in major cities and areas 2. 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